America's #1 China Bistro to open first local restaurants in Toronto and
MONTREAL, June 5, 2012 /CNW Telbec/ - Interaction Asian Restaurants L.P. ("Interaction") is thrilled to share
news of the opening of P.F. Chang's China Bistro in Canada. P.F.
Chang's is an international unique brand of stylish, Chinese-inspired
cuisine and upscale casual dining restaurant chain. The first Canadian
restaurant will open in Toronto at Cadillac Fairview's newly
redeveloped Shops at Don Mills in late July this year, followed shortly by a new restaurant in the
Montreal (Decarie) Smartcentre Shopping Centre located adjacent to the former Hippodrome.
P.F. Chang's intends to expand throughout Canada, with plans to open
restaurants in additional Canadian cities in 2013 and beyond. "It is
with great partners like Interaction that we at P.F. Chang's China
Bistro are taking our brand further out into the world," said Mike
Welborn, President of Global Brand Development at P.F. Chang's China
Bistro, Inc. "We are excited and confident that Canadians will drop in
to our newest restaurants to experience our unique twist on Chinese
P.F. Chang's has more than 200 restaurants in the United States and over
18 internationally, delivering an outstanding casual dining experience
in a stylish, high energy bistro and wine bar. The menu offers cuisine
inspired from five regions of China (Mongolian, Sichuan, Beijing,
Shanghai and Hunan) along with unique desserts and signature drinks
while also delivering impeccable service. The restaurant caters to
different dietary and cultural needs, offering also a vast selection of
gluten free and vegetarian dishes.
"Many Canadians have expressed to us, both in person and over social
media, how much they love P.F. Chang's, and wished it was closer to
home." explains Michael Aronovici, President and CEO of Interaction.
"Given this existing fan base, a commitment to fresh, Chinese-fusion
flavour combinations in a distinctive dining setting, we have no doubt
that this bistro experience will resonate with Canada's sophisticated
Aronovici, a highly experienced restaurant brand investor and operator,
controls and operates Interaction Asian Restaurants L.P. and is based
in Montreal. Interaction works in partnership with Claridge Inc., a
privately-owned investment firm also headquartered in Montreal and
actively involved in the management of a broad range of investments
alongside high quality operators.
"P.F Chang's is a unique and successful casual dining concept that is
going to delight Canadians everywhere." declared Pierre Boivin,
President and CEO of Claridge. "We are proud to partner with
Interaction and be associated with this much-loved brand."
The Canadian market will continue to offer a great growth opportunity
for P.F. Chang's to expand its brand in the international market. P.F.
Chang's is already in talks to open additional restaurants in central
and eastern Canadian provinces in the coming years, among them Nova
Scotia, Prince Edward Island, Ontario, Quebec, Manitoba, New Brunswick,
and Newfoundland following the Montreal opening in late 2012.
To keep up to date on P.F Chang's Canadian expansion and openings,
follow us on Twitter at @pfchangscanada or on https://www.facebook.com/pfchangsCanada .
About Interaction Asian Restaurants, L.P.
Interaction Asian Restaurants, L.P. was created and is controlled by
General Partner and President Michael Aronovici, whose holding company
Interaction Restaurants Group has been operating for over 20 years in
the food services industry in Canada. Under his leadership, Interaction
has been successfully involved with four different restaurant and food
service concepts, including Starbucks Coffee and Pizza Hut. Mr.
Aronovici has served on the board of the Canadian Restaurant and
Foodservices Association since 1997 and was chairman of the board in
About P.F. Chang's China Bistro, Inc.
P.F. Chang's China Bistro, Inc. owns and operates two restaurant
concepts in the Asian niche. P.F. Chang's China Bistro features a blend
of high-quality, Chinese-inspired cuisine and American hospitality in a
sophisticated, contemporary bistro setting. Pei Wei Asian Diner offers
a modest menu of freshly prepared pan-Asian cuisine in a relaxed, warm
environment offering attentive counter service and take-out
flexibility. In addition, the Company has extended the P.F. Chang's
brand to international markets and retail products, both of which are
operated under licensing agreements.
About Claridge Inc.
Claridge Inc., founded in 1987 by Charles Bronfman, is an investment
firm headquartered in Montreal, Quebec. Today, the firm represents the
interests of the Stephen R. Bronfman family and is actively involved in
the management of a diverse portfolio of third-party managed
investments, as well as direct investments in the food, real estate,
clean-tech and entertainment sectors.
SOURCE Interaction Asian Restaurants, L.P.
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