Canada's younger generation of workers are seeking career opportunities
that will allow them to work abroad, survey says.
TORONTO, June 26, 2012 /CNW Telbec/ - It's the wanderlust of a new
generation. The results from a recent study conducted by ICMA
International and sponsored by Randstad Canada, the country's leader
for staffing, recruitment and HR Services, indicates that Canada's
young workers want to work abroad and are in search of jobs that will
offer them international career opportunities.
According to the data, when younger Canadians (under the age of 39) are
searching for an employer, (168%) factor international/global career
opportunities into their decision of whom they'd like to work for.
Career progression opportunities (36%), training (18%) and a good
work-life balance (12%) are also important criteria which young
Canadians say attract them to an employer.
On the other side of the spectrum, Canada's older workforce (39 and
above) say they are more concerned with quality of products/services
(23%), competitive salary and benefits (16%), a pleasant work
atmosphere (12%) and location convenience (9%), when choosing to work
for a specific company.
Stacy Parker, Executive Vice President of Marketing for Randstad Canada
says the results are fascinating. "Canadians were asked what they most
want from an employer and their responses explain the basic truths
about employee needs and desires," she says.
One of the clearest obeservations from their responses, says Parker, is
that priorities change with age. "It's interesting to see how the age
of a job seeker plays into the type of organization that they are
attracted to. It is evident different generations value different things in the
workplace," she says.
"As the Canadian worker ages, we see much more of a shift towards a more
comfortable work experience, with aspects such as financial stability
and corporate values increasing in importance for those over the age of
39," she says. "Older respondents with established careers are clearly
being more selective in their choices, striking a balance in work and
home life. Older Canadians prioritize companies that reflect the
corporate values and offer the products and services that they respect
and like," says Parker.
"Younger respondents, on the other hand, are mainly looking for global
career opportunities that will allow them to
gain international experience, career progression opportunities and
solid training - all factors which will help improve their employment
prospects and build their career during its formative years," explains
According to Parker, managers and organizations that prioritize what
employees and prospective employees want, will surely outperform those
that don't. "It is crucial for businesses to confront and resolve the
causes of disengagement in the workforce, if they are to attract and
retain top talent," she adds. "Tuning into the needs and wants of
today's worforce, regardless of their generation, is a winning move for
both employees and employers."
About Randstad Canada: Randstad Canada is the Canadian leader for staffing, recruitment and HR
Services. As the only fully integrated staffing company in the country,
we understand the recruitment needs and demands of employers and job
seekers across all levels and industries. Through our insightful
knowledge of local markets, employment trends and global network of
recruitment experts, we are shaping the Canadian world of work. Visit randstad.ca
SOURCE RANDSTAD CANADA
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