Retailer donates $100,000 to Food Banks Canada to help support Canadian
Families in need
TORONTO, Nov. 12, 2013 /CNW/ - In response to HungerCount 2013, Walmart Canada today announced the launch of their first-ever virtual
food drive to generate funds to support local food banks in improving
access to food and vital services for those in need. Walmart has one of
the strongest community involvement programs in Canada with a mission
to support Canadian families in need.
In partnership with Food Banks Canada, Walmart Canada has set up an
online fundraising campaign to help families seeking assistance from
food banks across the country. Canadians are invited to donate the
value of their favourite food, meal or personal product by visiting http://support.foodbankscanada.ca/walmart. Funds raised will help local food banks provide much needed food and
household products to families in communities from coast-to-coast. The
campaign will run from November 12 to 30, 2013.
"Walmart is proud to partner with Food Banks Canada to help address the
serious issue of hunger," said John Lawrence, director of corporate
social responsibility for Walmart Canada. "Supporting Food Banks Canada
is a natural extension of our goal to help Canadian families in need.
As a retailer, we're committed to offering healthy affordable food to
as many people as possible."
In addition to launching an online campaign, Walmart also announced a
donation of $100,000 to Food Banks Canada for its Retail Food Program,
which aims to increase the support to food banks through the donation
of surplus food and household products. Walmart Canada has proudly
supported the Retail Food Program since July 2013 and provides support
to over 200 organizations. The Retail Food Program connects local food
banks with Walmart Canada stores across the country.
"The Walmart Virtual Food Drive is a simple yet incredibly impactful way
for Canadians to support their communities," said Katharine Schmidt,
executive director of Food Banks Canada. "We thank Walmart Canada for
their ongoing support and encourage Canadians to rally behind this
initiative, affirming the work done by incredible staff and volunteers
in over 3,000 food banks and food related programs across Canada"
About Food Banks Canada
Food Banks Canada supports a unique network of food-related
organizations in every province and territory, which assists almost
850,000 Canadians each month. Together our network shares over 200
million pounds of essential, safe, quality food annually, provides
social programs that help to foster self-sufficiency, and advocates for
policy change that will help create a Canada where no one goes hungry.
Visit foodbankscanada.ca for more information or like us on Facebook or follow us on twitter at FoodBanksCanada.
About Walmart Canada
Headquartered in Mississauga, Ontario, Walmart Canada operates a growing
network of more than 381 stores and one of the strongest community
involvement programs in Canada. Walmart Canada gives back to local
communities in ways that matter most to its customers and associates.
In 2012, the company raised and donated more than $22 million to
charities and organizations in need. Visit www.walmartcsr.ca for more company information or follow Walmart Canada on Twitter at www.twitter.com/walmartcanada.
SOURCE: Food Banks Canada
For further information:
Marzena Gersho, Food Banks Canada
(647) 242-5919 (mobile) or
(905) 602-5234 ext. 228 (office)