TORONTO, Feb. 8, 2012 /CNW/ - Findings of a recent Visa Canada survey
affirm that visits from the Tooth Fairy remain very much a part of
children's lives, and the average amount kids are receiving from the
popular figure is a significant addition to their piggy bank savings as
Eight in ten parents of kids under the age of 13 polled reported that
with every tooth their kids lose, the little ones are waking up with an
amount under their pillows that ranges between one to five dollars. Of
note, however, is that a full two per cent of those polled whose kids
did receive money discovered the Tooth Fairy can be very generous
indeed, leaving anywhere between $41 to over $100.
Visa Canada's Melissa Cassar, Head of Corporate and Public Affairs,
advises those savings can add up; children lose about twenty teeth by
the time they turn 13. "When you start to add up just how much money
actually goes under those pillows over the years, you realize this
presents an opportunity for Canadian parents to have 'the money
conversation' with their kids."
"It doesn't have to be anything that takes the fun and surprise out of
waking up and discovering the Tooth Fairy has visited. Just asking your
kids about what they plan to do with the money they find under their
pillow can help instill valuable money management lessons that can last
a lifetime," says Cassar.
Additional results from this year's survey indicate five per cent of
these kids receive somewhere between $6 and $10 with each visit, while
four per cent of those who do receive money get less than one dollar.
Just a little more than one in ten kids of parents who took part in the
survey - 11 per cent - receive no visits at all from the Tooth Fairy.
For more information about Visa Canada's financial education programs,
please visit Practical Money Skills Canada (http://practicalmoneyskills.ca/).
Visa is a global payments technology company that connects consumers,
businesses, financial institutions and governments in more than 200
countries and territories to fast, secure and reliable digital
currency. Underpinning digital currency is one of the world's most
advanced processing networks—VisaNet—that is capable of handling more
than 20,000 transaction messages a second, with fraud protection for
consumers and guaranteed payment for merchants. Visa is not a bank and
does not issue cards, extend credit or set rates and fees for
consumers. Visa's innovations, however, enable its financial
institution customers to offer consumers more choices: pay now with
debit, ahead of time with prepaid or later with credit products. For
more information, visit www.corporate.visa.com.
From January 20th to January 21st 2012, an online survey was conducted
among a sample of 196 Canadian Adults who are parents of children under
13 years, and are Angus Reid Forum members.
SOURCE VISA Canada Corporation
For further information:
Dan Madge, Fleishman-Hillard Canada, 416-645-8188
Jeremy Twigg, Fleishman-Hillard Canada, 604-688-2505