Vichy Normaderm, in association with YouTube One Channel, launches a web
MONTREAL, March 29, 2013 /CNW Telbec/ - Vichy Normaderm, a drugstore
exclusive brand targeting women 18-34 suffering from adult
imperfections, is the first brand in Canada to launch a custom channel
in the new YouTube "One channel" format with a web a series of
consumer-inspired videos about acne-prone skin.
'As an innovative brand, we always strive to explore new ways to connect
with our consumers. Knowing that our target consumes a lot of video
content and spends more time on YouTube than conventional media, we
quickly jumped on the opportunity to be the first to leverage the new
YouTube channel experience' says Amélie Fortier-Cyr, Vichy Canada Brand Director.
The new Vichy Normaderm YouTube channel provides a seamless brand
experience and focuses on engaging with consumers. "It allows them to discover the Normaderm range and products, watch all
Normaderm videos, read our Facebook posts, become a fan and share the
videos they like with their friends. Consumers can then continue their
experience on other platforms such as Vichy's website or Facebook
page", Fortier-Cyr continued.
Going beyond conventional advertising, Vichy Normaderm creates with this
new medium a distinctive and relevant content in the form of real-life
episodes, where consumers can follow the story of "Emily", a consumer
experiencing acne-prone skin who sought for solutions with Normaderm.
To engage consumers on a long-term basis, new videos will be released
throughout the year 2013.
Tune in to YouTube.com/VichyCanada to find out more.
About Vichy Canada
Vichy Canada is a division of L'Oréal Canada, a wholly-owned subsidiary
of L'Oréal Group, the largest cosmetics company in the world.
Headquartered in Montreal, L'Oréal Canada had sales of over $900
million in 2012 and employs more than 1,200 people. The company's
prestigious portfolio of over 30 brands encompasses all aspects of
SOURCE: Vichy Canada
For further information:
Virginie Hotte-Dupuis, Manager External Relations & Philanthropy