UA's recruitment campaign featuring real UA members can be seen on billboards and online ads across the country. They are designed to appeal to what various age groups value most: pension, healthcare, training ...
OTTAWA, May 7, 2013 /CNW/ - The United Association of Journeyman and
Apprentices of the Plumbing and Pipefitting Industry of the United
States and Canada (UA) launched a national marketing campaign this week
in a bid to recruit 25,000 skilled piping trade professionals over the
next five years. The high number of workers is needed to fill
infrastructure jobs now and in the near-future. Work sites in areas
such as Alberta and Northern British Columbia are already seeing a
shortage. Similar to other professions, trained workers will also be
needed to replace those who are retiring over the next few years.
UA, Canada's largest union for professional pipefitters, is recruiting
aggressively to meet the need - and it is growing quickly.
"Our clients come to us with work because our workers are the best. We
believe our members have everything a professional skilled labourer
needs," says John Telford, UA's Director of Canadian Affairs. "We are
known for our productivity, performance and stellar record of safety.
Any pipefitter out there who is working non-union, we encourage them to
check us out. They'll like what they see."
The recruitment push is primarily in response to a jump in large-scale
infrastructure projects in the Western provinces, but there is an
anticipated increase in work in areas including the Maritimes, Ontario
and Quebec as major infrastructure projects begin.
"For each and every worker who reaches out to UA, we will tell you
straight up what we offer and the work we can give you," says Telford.
"UA matches qualified members to jobs where their skills are highly
The recruitment campaign, based on market research and member testing
with focus groups, consists of billboards and online advertising in
targeted locations across the country. The ads are designed to attract
qualified journeymen and journeywomen who are looking for competitive
wages, training, pensions and health benefits.
Further information can be found at joinUACanada.ca.
The United Association of Journeymen and Apprentices of the Plumbing and
Pipe Fitting Industry of the United States and Canada (UA) is a
multi-craft union whose members are engaged in the fabrication,
installation and servicing of piping systems. There are approximately
52,000 highly-skilled United Association members who belong to over 30
individual local unions across Canada.
PDF available at: http://stream1.newswire.ca/media/2013/05/07/20130507_C3672_DOC_EN_26348.pdf
SOURCE: UA Canada Recruitment Campaign
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