TORONTO 2015 Games Stand Tall through New Partnership with CN Tower

Iconic Toronto landmark named Official Attraction of the TORONTO 2015 Pan Am/Parapan Am Games

TORONTO, Sept. 10, 2014 /CNW/ - Look up, look way up. The biggest Games in Canadian history are teaming up with one of the tallest buildings in the world to act as a beacon showcasing the spirit of the TORONTO 2015 Pan Am/Parapan Am Games for all to see in downtown Toronto.

Named the Official Attraction of the Games, the 553.33-metre-high CN Tower will use its 1,330 state-of-the-art super bright LED lights to transform the tallest free-standing structure in the Americas and Caribbean into a stunning display of the official colour palette of the Games.

"The CN Tower is honoured to play a special role in taking the visibility of the TORONTO 2015 Games to an all-time high," said Jack Robinson, chief operating officer of the CN Tower.

"We're an important iconic landmark in Canada and will be highly visible as a beacon of excitement for the Games to spectators, athletes, visitors and residents alike as they enjoy the thrilling sport competitions throughout downtown Toronto next summer."

The CN Tower will have an important role throughout the Games and will play a role in the Opening Ceremony at the nearby Pan Am Ceremonies Venue, 1 Blue Jays Way, as part of a spectacular fireworks display.

The partnership will also enable the TORONTO 2015 Pan Am/Parapan Am Games Organizing Committee (TO2015) to use the CN Tower Plaza hot spot and other facilities to promote the Games in one of the city's busiest tourist attractions — the landmark averages more than 1.5 million visitors annually.

"The CN Tower is one of Toronto's most iconic symbols and is recognized around the world," said Saäd Rafi, TO2015's chief executive officer. "Already, the Tower has been a tremendous supporter of the Games, from stocking the CN Tower Gift Shop with Games gear to hosting important events such as the launch of our PACHI plush toy. In 2015, this unique partnership will help illuminate the city with the Pan Am spirit for all to see."

Built in 1976, the CN Tower held the record for world's tallest tower, building and free-standing structure for more than three decades. It remains the tallest structure in the Americas and Caribbean. It is owned by Canada Lands Company, a Crown corporation.

The CN Tower joins previously announced members of the TORONTO 2015 sponsor family, including: Lead Partner CIBC; Premier Partners Atos, Chevrolet Canada, Cisco, Live Nation Entertainment, and Loblaw Companies Limited; Opening Ceremony Creative Partner Cirque du Soleil; as well as Official Suppliers Allstream, Beanfield Metroconnect, Coca-Cola, Pattison Outdoor Advertising, FUSE Marketing Group, Imperial, McKesson Canada, Molson Coors, Ontario Trillium Foundation, Royal Canadian Mint, Scalar, Schenker of Canada Ltd., Siemens Canada, Toronto Pearson International Airport, the Toronto Star, and Official Broadcaster CBC/Radio-Canada.

About the CN Tower
Defining the Toronto skyline, at a height of 553.33 m (1,815 ft., 5 inches), the CN Tower is Canada's National Tower, an engineering wonder and Toronto's must-see attraction visited by over 1.5 million people each year. cntower.ca.

About TO2015
The TORONTO 2015 Pan Am/Parapan Am Games Organizing Committee (TO2015) is tasked with managing and delivering the Games. It is working to bring some of the world's best athletes and artists to the Greater Golden Horseshoe region, giving Ontarians a unique chance to be part of the action, and making the region a hub for sport.

The TORONTO 2015 Games are funded by the Government of Canada, the Province of Ontario, as well as Lead Partner CIBC and other partners and sponsors.

The TORONTO 2015 Pan American Games will take place July 10–26 and the Parapan American Games August 7–15.

For more information about the Games, please visit TORONTO2015.org.

Image with caption: "TORONTO 2015 mascot PACHI joined TO2015 Chief Executive Officer Saäd Rafi and CN Tower Chief Operating Officer Jack Robinson at the iconic Toronto landmark. The 553.33-metre-high CN Tower was recently named Official Attraction of the Games. (CNW Group/Toronto 2015 Pan/Parapan American Games)". Image available at: http://photos.newswire.ca/images/download/20140910_C2304_PHOTO_EN_5479.jpg

SOURCE: Toronto 2015 Pan/Parapan American Games

For further information: Irene Knight, Manager of public relations, CN Tower, 416.601.4729, iknight@cntower.ca; Teddy Katz, Director, media relations and chief spokesperson, TO2015, 416.957.2117, teddy.katz@toronto2015.org

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Toronto 2015 Pan/Parapan American Games

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