The first supergrain cracker chip, Breton® Popped!™, launches across Canada

 

KITCHENER, ON, March 7, 2013 /CNW/ - Canadians love to snack1 and are in search of "better-for-you" options.  To help Canadians find a delicious, guilt-free snack, Dare Foods Limited has introduced Breton® Popped!™, Canada's first supergrain cracker chip. A blend of whole grain "supergrains" is air-popped into naturally flavourful, nutritious cracker chips, making it a healthy alternative to satisfy crunchy cravings.

Like superfruits, "supergrains" are known for their nutritive benefits, such as being high in protein and fibre. Breton® Popped!™ is made with a blend of supergrains, including quinoa, amaranth and millet. To boot, these cracker chips are trans fat and cholesterol free, low in saturated fat and contain no artificial colours or flavours.

Breton® Popped!™ uses an air-popping process that applies heat and pressure to the whole grains. This process ensures the chip's natural flavours are enhanced and that each one is light, airy, crispy and nutritious.

"Canadians continue to seek healthy snacks. We wanted to create a product that would appeal to them and one that they would feel good about eating," said Kelly McInenly, Senior Director Bakery Marketing, Dare Foods Limited. "We used our 30 years of Breton® experience to develop a cracker chip that is packed with wholesome grains, air-popped and so delicious, snackers won't even notice it's healthier."

Each 20g serving (17 or 18 cracker chips) has the following nutritious features:

  • Made with 10g of whole grains

  • Only 90 calories

  • No artificial flavours


  • No artificial colours

  • No cholesterol

  • Trans fat free

  • Low in saturated fat

In addition to whole grain corn and wheat, Breton® Popped!™ is uniquely made with a blend of  supergrains, including:

  • Amaranth

  • Barley

  • Buckwheat

  • Millet

  • Oat flour

  • Quinoa

  • Sorghum

  • Spelt

  • Teff

  • Triticale

Breton® Popped!™ comes in three taste-bud-popping flavours: barbecue, cheddar and sea salt. All three varieties are available in 100g packages at major grocery and mass merchandise stores across Canada with a suggested retail price of $2.99. For on-the-go snackers, look for the 25g size launching in March. Also, try a free sample with purchase at participating Second Cup locations beginning April 1 and at participating GoodLife Fitness locations during the week of April 15.

Visit www.facebook.com/Breton to learn more.

About Dare Foods Limited
Dare is a Canadian, family-owned company with a 120-year history of providing Canadians with the quality products they love, including cookies, candies, fruit snacks, crackers and fine breads. The company was a pioneer in offering peanut-free food solutions, and continues to develop delicious new products to satisfy the changing needs of Canadian families. Key brands include Breton, Bear Paws, RealFruit, Whippet, Simple Pleasures, Boulangerie Grissol and Wagon Wheels. With six plants and more than 1,100 employees in North America, Dare is headquartered in Kitchener, Ontario.

For more information about the company and its brands, please visit www.darefoods.com.





1 In 2009, 24 per cent of all meals in Canada were snack meals, compared to 22 per cent in 2000 (NPD, 2010)



Image with caption: "Dare Foods Limited introduces Breton® Popped!™, Canada's first supergrain cracker chip (CNW Group/Dare Foods Limited)". Image available at: http://photos.newswire.ca/images/download/20130307_C2608_PHOTO_EN_24325.jpg

Image with caption: "Dare Foods Limited introduces Breton® Popped!™, Canada's first supergrain cracker chip (CNW Group/Dare Foods Limited)". Image available at: http://photos.newswire.ca/images/download/20130307_C2608_PHOTO_EN_24327.jpg

Image with caption: "Dare Foods Limited introduces Breton® Popped!™, Canada's first supergrain cracker chip (CNW Group/Dare Foods Limited)". Image available at: http://photos.newswire.ca/images/download/20130307_C2608_PHOTO_EN_24329.jpg

PDF available at: http://stream1.newswire.ca/media/2013/03/07/20130307_C2608_DOC_EN_24330.pdf

SOURCE: Dare Foods Limited

For further information:

Media Contact:
Kathy Khamis, Senior Account Executive
Ketchum Public Relations Canada
416.355.7415; kathy.khamis@ketchum.com

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