TORONTO, Sept. 27, 2012 /CNW/ - Canada's most credible and trusted
consumer packaged goods (CPG) awards Program, the Best New Product
Awards (BNPAs), welcomes Walmart Canada as its exclusive retail
partner. This new partnership will promote the 2013 BNPA winners to
millions of Canadians across Walmart's network of more than 335 stores.
"As Canada's most shopped retailer, our customers expect us to carry the
newest and greatest products—and we do," said Emma Fox, Walmart
Canada's Senior Vice President of Marketing. "Our partnership with the
Best New Product Awards allows us to showcase these items and solidify
our role as a destination for innovation."
This new partnership will see flyer, online support and in-store
promotions for Best New Product Award winners across all award
categories - Health & Beauty, Food & Beverage and Household Products -
nationally among Walmart's network of stores.
"Walmart is a leader in Canada's retail landscape. Their stores are
Canadian shoppers' top choice to obtain the best brand name products at
the best prices," said Robert Levy, BNPA Founder and President of
BrandSpark International. "This new partnership distinguishes the BNPAs
from all other awards programs in Canada - it's the perfect marriage."
Since 2003, the Best New Product Awards has grown to become a highly
sought-after award in the CPG sector. The BNPAs are no longer exclusive
to Canadians; the program has successfully expanded to the U.S., Mexico
and Turkey, with further expansion plans in the works for 2013.
Walmart Canada joins leading Canadian media partners of the Best New
Product Awards including founding magazine partners Canadian Living and Coup de Pouce, Shaw Media (Global Television, Food Network, HGTV, History Channel and Slice), Metro News, Astral Media Outdoor, Newad Indoor Media, Play Taxi
Media, Strategy Magazine and Grocery Business Magazine. Sample Source has also signed on as the exclusive BNPA sampling
partner. Finally, Wilfrid Laurier University will again be lending
their research expertise and analysis to the BrandSpark Canadian
About BrandSpark International
BrandSpark International is a leading marketing and product innovation
research company. Its comprehensive, innovative research approach gets
at the heart of both why consumers think and act the way they do, and what brands need to do about it. An exclusive relationship with Best New
Product Awards provides BrandSpark with a deep global perspective on
innovation drivers unlike any other research company. www.BrandSpark.com
About Walmart Canada
Walmart Canada operates a growing chain of more than 335 locations
nationwide serving more than one million customers each day. With
nearly 90,000 associates, Walmart Canada is one of Canada's largest
employers and is recognized by Waterstone Human Capital as having one
of Canada's top 10 corporate cultures. Walmart Canada is focused on
helping Canadian families in need. Since 1994, Walmart has donated and
raised more than $160 million to Canadian charities and not-for-profit
organizations. Additional company information can be found at walmartcanada.ca, facebook.com/walmartcanada and at twitter.com/@walmartcanada. Online merchandise sales are available at walmart.ca.
SOURCE: BrandSpark International
For further information:
Robert Levy | 647-727-4576
JDA (Jefferson Darrell & Associates)
Jefferson Darrell | 416-357-0234
Felicia Fefer | 905-821-2111 ext. 74466