Québec's tenth Provigo Le Marché store opens in Boucherville and creates
BOUCHERVILLE, QC, June 12, 2014 /CNW/ - (TSX: L) - Today, as a tenth Provigo Le Marché store opened in the heart of
Boucherville, the leadership team at Provigo, a member of the Loblaw
group, looked back on a year where this brand-new concept was
rolled-out across five regions of Québec.
"Fundamentally, Provigo Le Marché was born because of Québec consumers -
current or future Provigo customers - expressing the desire to have
access to a much wider range of fresh products and organic fruits and
vegetables, more tools for making healthy food choices, varied and
accessible natural products as well as quick and efficient customer
service," said Pierre Dandoy, Senior Vice President of Operations for
the Provigo and Loblaws banners in Québec.
"Twelve months later, we are very proud to say that we have more than
answered the call! We are thrilled to see consumers' enthusiastic
response to these new stores, and our satisfaction indicators are
reaching new heights. Whether through greater consumption of fresh
products or more frequent visits and larger basket sizes, these stores'
successes have had a ripple effect on all 105 Provigo and Loblaws
stores in Québec and allow us to confidently pursue our goal of
introducing the Provigo Le Marché concept to as many Québec regions as
possible while remaining attentive to our customers," he continued.
New Provigo Le Marché opens in Boucherville
The opening of the new Provigo Le Marché store in Boucherville, located
at 1001 De Montarville Boulevard, was held on Thursday morning in the
presence of local elected officials, several national and Montérégie
region vendors, artists, industry partners and many shoppers who came
to discover a range of new products at their local supermarket.
The conversion of the Boucherville store, which is also the first
Provigo store to switch to the Provigo Le Marché banner, has created
over 50 new jobs in the region.
"It is with pride and excitement that I join my 140 employees in
welcoming our customers this morning and helping them discover their
new Provigo Le Marché store," said store manager Sophie Corbeil. "We've
devoted all our efforts to featuring healthy eating, for example by
having chefs in store and offering a wide selection of fresh and local
products. We've spared no effort in providing a warm, unique experience
to the citizens of Boucherville."
As part of the store's transformation in recent months, its total
surface area and the size of the fresh products section were increased
by nearly 50% to accommodate many additional services and new products:
An extensive range of fresh products and products from growers and
producers from Québec and Montérégie.
More than 100 varieties of organic fruits and vegetables, a salad bar
and freshly squeezed juice every day.
A daily shipment of seafood products from sustainable fisheries and an
Beef aged in store, several varieties of sausages made on site as well
as local products such as Québec pork, milk-fed veal and lamb, which
customers can discover thanks to in-store butchers who are happy to
share their expertise.
An incredible variety of ready-to-eat meals, several varieties of pizza
from the popular Pizzédélic brand and ready-to-heat meals prepared by
A wide variety of cupcakes and macaroons, as well as bagels baked in
A new kind of sushi counter that allows customers to have their
personalized order prepared before their eyes or while they finish
An incredible wall of cheeses offering a line-up of 400 cheeses,
including 300 from Québec, located next to the deli counter, which
features an impressive selection of imported prosciutto and pâtés and
terrines from here.
An impressive selection of over 170 beers from microbreweries in
Montérégie and various regions of Québec.
More than 250 gluten-free products and a wide range of natural products.
In addition, an all-new Joe Fresh® clothing boutique featuring a full line-up of trendy outfits for the
whole family has been added within the store. Customers can thus take
advantage of their visit to get all their shopping done under one roof.
Customers at the Boucherville Provigo Le Marché can also take advantage
of Guiding Stars®, an impartial food-rating system that assigns stars and helps identify
healthy foods at a glance. Customers who would like more details about
this food-rating system can visit the following website: www.guidingstars.ca.
Sophie Corbeil and her team are still providing support to the
community, and took advantage of the opening ceremony to make two
$2,000 donations - one to the Fondation du Centre Jeunesse de la
Montérégie for the Maison l'Escargot et l'Explorateur's dedicated fund,
and one to the École secondaire de Mortagne for the autism spectrum
disorder class - to help members of the Boucherville community. Ms.
Suzie Roy, executive director of the Fondation du Centre Jeunesse de la
Montérégie, and Ms. Violaine Fortin, principal of the École secondaire
de Mortagne, were present at the opening to thank the Provigo Le Marché
team for its generosity and involvement.
Follow Provigo Le Marché on Twitter: @ProvigoLeMarche
About Provigo, a member of the Loblaw Group
Provigo is a member of the Loblaw group, one of the largest private
sector employers in Québec and Canada's largest food retailer. The
Loblaw group employs nearly 30,000 people in the province of Québec
through its 400 corporate, franchised and affiliated stores operated
mainly under the Provigo®, Provigo Le MarchéTM, Maxi®, Maxi & Cie®, Loblaws®, Club Entrepôt Provigo® and Les Entrepôts Presto® banners. The Loblaw group also offers Canada's strongest control
(private) label program, including the President's Choice®, no name® and Joe Fresh® brands. In addition, it makes available to consumers President's Choice
Financial® services and offers the PC® points loyalty program.
SOURCE: Provigo, member of Loblaw group
For further information:
or an interview, members of the media are invited to contact:
firstname.lastname@example.org or 514-935-2777 ext. 205
Specialist, Corporate Affairs and Communication
Provigo, a member of the Loblaw group
email@example.com or 1-800-361-1168