Surf on IKEA's Turf

IKEA Canada launches free Wi-Fi service in its stores

BURLINGTON, ON, Aug. 21, 2014 /CNW/ - Today, IKEA Canada has announced the launch of a free Wi-Fi service in all of its stores. The service will make in-store shopping more convenient by providing customers with the ability to surf the mobile version of IKEA's website or download the IKEA Canada Shopping App, making it easier to; browse products, scan bar codes, discover special offers, check stock availability, create shopping lists and locate products in the self-serve warehouse. Also, adding to the convenience, customers can now use the free Wi-Fi service to purchase direct from a mobile device while browsing in-store.

"We are continually striving to improve our customers' shopping experience and to service them in a more sophisticated way," says Hilary Lloyd, VP Marketing, IKEA Canada. "We know our customers are constantly connected and we are now making it more convenient for them to shop and navigate our stores using their mobile devices."

Customers will also be able to download the digital version of the new 2015 IKEA Catalogue or the Catalogue App right from the IKEA showroom. By accessing the Catalogue's extended digital content, customers will be able to explore inspirational image galleries, 360° views, slideshows and the "place in your room" feature.

Customers can connect to IKEA Canada's Wi-Fi easily via a quick connection. If a customer's device is Wi-Fi enabled, the connection screen will appear automatically or customers can open a browser on their mobile device and select "IKEA Wi-Fi" as their connection option. Customers will automatically re-connect to IKEA's Wi-Fi with follow-up visits.

Wi-Fi has rolled out to the IKEA stores in the Greater Toronto Area this week and will launch across the rest of Canada over the next month. IKEA has rolled out its free Wi-Fi service globally to more than 220 stores.

About IKEA Canada:

IKEA is a leading home furnishings retailer with 342 stores in 42 countries worldwide, which are visited by 776 million people every year. IKEA Canada has 12 stores which are visited by over 25 million people every year. Last year the IKEA.com websites attracted 1.1 billion visitors. Founded in 1943, IKEA's business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA, please visit: www.IKEA.ca.

SOURCE: IKEA Canada

For further information:

Madeleine Löwenborg-Frick
National Public Relations Manager
IKEA Canada
905-637-9440 x6378
madeleine.lowenborg-frick@ikea.com


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