Video: Start Something with Alesse is a one-of-a-kind initiative that provides guidance and financial support for talented young men and women to make their dreams a reality.
Opportunities exist to get the mentorship and financial support you
need: Submit your idea now
KIRKLAND, QC, Sept. 12, 2012 /CNW/ - As a generation of ambitious
thinkers, research has shown that over two-thirds of young Canadians
would like to start something of their own, but a lack of financial
support is preventing the majority from initiating a project they are
Budding entrepreneurs are looking for ways to make a career out of doing
something they truly love.i According to the recent Start Something with Alesse survey of Canadians 18 to 34, the majority (86%) of young adults define
personal success as doing something they are passionate about, and
almost three-quarters (72%) ultimately want to be their own boss as
opposed to working for someone else.i Many young Canadians say that financial support may prevent them from
starting a project that they love, and almost half feel that not having
guidance may be a barrier (67% and 45%, respectively): important
statistics given that 92 per cent would like to make a career from
doing something they love.i
Today's young Canadians have a unique set of values and an interest in
doing something for themselves which is leading to larger, social
change. It is their approach to entrepreneurship and interest in
start-up initiatives, so vastly different than previous generations,
that will result in profound effects on the economy, as well as the
And this is exactly why the Start Something with Alesse contest exists.
Jesse Robson and Alyssa Reid, winners of last year's Start Something with Alesse contest, are two young Canadians that embody this entrepreneurial spirit. These
ambitious young women took a different approach to personal success and
created projects that truly reflect their education and personal
Alyssa recognized an opportunity to help address a problem she acknowledged
both in her community, and world-wide: obesity and malnutrition. With
education in nutrition, she wanted to create something of her own.
"I was excited about my idea to create Planet Pounds, but was unsure of
how to get it started," said Alyssa. "The mentorship and guidance I
received from Start Something with Alesse is helping me get my project off the ground and bring my passion to
Jesse also had a clear idea of what she wanted to start, and has found the
contest's support instrumental in her success story.
"Being a part of Start Something with Alesse has been an amazing opportunity and I have been able to extend my
project, Centre for the Arts Exchange, further than I would have
thought possible," said Jesse. "I encourage other young Canadians with
a dream to submit their idea for something they want to start in order
to help make their dream a reality."
It's Your Time to Start Something with Alesse: Enter Now
Now in its third year of encouraging young Canadians to pursue their
ideas, Start Something with Alesse is a one-of-a-kind initiative that provides guidance and financial
support for talented young men and women to make their dreams a
reality. Entrants are encouraged to submit ideas that speak to their
individual interests and talents: a charity initiative to a fashion
line, a new band to a new company. Past submissions have showcased the
true diversity and creativity of young Canadians, including projects
like The Community Soccer Project, Love Floats: Random Acts of
Kindness, and Reusable Evening Gowns. Any project idea can be entered!
Entries will be accepted from August 27, 2012 until October 31, 2012 at
11:59:59 PM and are judged based on the criteria listed in the official
Rules and Regulations located at www.startsomethingwithalesse.ca.
The six finalists' projects will be posted online at www.startsomethingwithalesse.ca starting January 7, 2013. The two winners will be determined based on
votes earned through online voting by the general public, from January
7, 2013 until February 17, 2013. Voting is limited to one vote per day.
More information and helpful tips and information from past winners can
also be found at www.facebook.com/startsomethingwithalesse.
About Pfizer in Canada
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and small molecule medicines and vaccines, as well as many of the
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Every day, Pfizer Canada employees work to advance wellness, prevention,
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Notes to Editor/News Director:
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September 12, 2012 at
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No purchase necessary. The contest is open to residents of Canada 16
years of age and up. The contest closes at 11:59:59 PM on October 31,
2012. There are two cash grand prizes available and four iPad secondary
prizes. The odds of winning will be determined based on the number of
applicants. See www.startsomethingwithalesse.ca for the official rules and regulations and entry forms. Correct answer
to the mathematical skill testing question required. The approximate
retail values of the prizes are $5,000 CAD each for cash prizes and up
to $600 each for iPads.
Note to Editor
About the Start Something with Alesse Surveyi
Data collection for the survey was conducted online using Leger's
OMNIWeb Canada, over three waves between July 30, and August 17, 2012.
The survey used the Leger Marketing's online panel, LegerWeb, with a
sample of 903 Canadians age 18 - 34.
Panel members are randomly selected to receive email invitations to the
A probability sample of the same size would yield a margin of error of
+/- 3.26%, 19 times out of 20.
Young Canadians define personal success as doing something they are
The majority (86%) of young men and women define personal success as
doing something they are passionate about.
Young men and women that have a post-secondary education or are
currently enrolled in post-secondary school responded the highest to
answer that they are always coming up with new ideas for projects they
could start (64%).
The strong majority of young Canadians want the freedom to do what they
Over two-thirds (72%) of respondents would like to be their own boss, as
opposed to working for someone else.
Young Canadians in Alberta felt the strongest, with 99 per cent stating
they want the freedom to do what they want.
More than 92 per cent of young Canadians would ideally like to make a
career out of doing something that they love and over two-thirds of respondents want to start something of their own.
University graduates are more self-driven than high school graduates,
with 65 per cent having come up with new ideas and 45 per cent having
started an initiative in the past 12 months.
i Leger Marketing. Start Something with Alesse Survey. Fielded July 30 to
August 17, 2012.
ii Fenn, Donna (2009). Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and
8 Ways You Can Profit from Their Success. McGraw Hill.
Video with caption: "Video: Start Something with Alesse is a one-of-a-kind initiative that provides guidance and financial support for talented young men and women to make their dreams a reality. ". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120912_C5648_VIDEO_EN_17699.mp4&posterurl=http://photos.newswire.ca/images/20120912_C5648_PHOTO_EN_17699.jpg&clientName=PFIZER%20CANADA%20INC%2E&caption=Video%3A%20Start%20Something%20with%20Alesse%20is%20a%20one%2Dof%2Da%2Dkind%20initiative%20that%20provides%20guidance%20and%20financial%20support%20for%20talented%20young%20men%20and%20women%20to%20make%20their%20dreams%20a%20reality%2E%20&title=Start%20Something%20with%20Alesse%20is%20a%20one%2Dof%2Da%2Dkind%20initiative%20that%20provides%20guidance%20and%20financial%20support%20for%20talented%20young%20men%20and%20women%20to%20make%20their%20dreams%20a%20reality%2E%20&headline=Step%20forward%20with%20your%20future%20today%20and%20Start%20Something
SOURCE: PFIZER CANADA INC.
For further information:
or for contest entry details, please contact
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Pfizer Canada Inc.