St-Ambroise beer celebrates 25 years - A pioneering brand that got its start in Saint-Henri

MONTREAL, Sept. 25, 2014 /CNW Telbec/ - Established in the Saint-Henri district of Montreal in January 1989, the McAuslan Brewery quickly became one of Quebec's great microbreweries. It was there that the brewery launched its first beer, St-Ambroise Pale Ale, which was an immediate success. Its distinctive hoppy-ness and clear reddish hue set it apart and gained it an instant following. Shortly after, McAuslan Brewing became the first micro-brewery to offer its product in bottles.

This year, St-Ambroise, which has become the gold standard for many beer fans, is celebrating its 25th anniversary. During this quarter century, the McAuslan Brewery has become a key player of the Quebec and Canadian brewing industry and an emblem of renewal in the Sud-Ouest borough. For Philippe Jaar, Vice-President and General Manager of the Brewery, "Today we are celebrating 25 years of history and passion with the craftsmen who contributed to the success of St-Ambroise beer. Those 25 years are a springboard to the future."

To mark the occasion, the McAuslan Brewery is inaugurating the St-Ambroise ANNEXE, a pub where one can enjoy an authentic McAuslan experience. The Brewery has also completely refurbished  the St-Ambroise Terrace that borders the Lachine Canal, a favourite spot for cyclists and hikers over the past several years. The façade of the building that houses the Brewery has also been restored, as well as the reception area, reviving the character of this place that is so emblematic of St-Henri. A mini brewing room that allows us to experiment and explore new frontiers of the brewing arts, and a St-Ambroise boutique, round out these new facilities.

"The McAuslan Brewery, the ground-breaking pioneer of microbreweries in Quebec and in Canada, is prouder and readier than ever to take on new challenges while faithfully protecting the pillar of its strength over so many ears: the exceptional quality of its beers," added Philippe Jaar.

About McAuslan Brewery
The McAuslan Brewery is one of the top micro-breweries in Quebec. It brews great beers of distinction: the St-Ambroise and the Griffon. The Brewery has won over 12 medals so far at international competitions, including one platinum medal, four gold, six silver and one bronze. Today, St-Ambroise beer may be found in nearly all the Canadian provinces, in many American states, in Belgium, Switzerland and even as far away as Australia. The McAuslan Brewery is very involved in social and cultural endeavours, as well as sporting events.

 

Image with caption: "Logo - McAuslan Brewing (CNW Group/McAuslan Brewing)". Image available at: http://photos.newswire.ca/images/download/20140925_C1306_PHOTO_EN_5992.jpg

SOURCE: McAuslan Brewing

For further information: Press relations: Catherine Stuyck, 514 282-2080 poste 243, cstuyk@morrow.ca; www.mcauslan.com

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