Shakira Launches New Music Video and Joins Forces with Activia to Support World Food Programme (WFP) in Its Fight Against Child Malnutrition


BOUCHERVILLE, QC, May 22, 2014 /CNW Telbec/ - As the new music video 'La La La (Brazil 2014)' launches on May 22nd, Shakira and Activia are teaming up to support the World Food Programme (WFP) in its goal to build a world with zero hunger.

Shakira's new video conveys a message of joy and hope for all the children around the world, while at the same time will contribute to communicate WFP's work to tackle hunger.

As Shakira says "with 'La La La (Brazil 2014)' we want to make a small contribution so that everybody knows about the outstanding work the World Food Programme is doing to fight hunger."

Shakira and Activia will also be donating funds to support the WFP's School Meals Programme, helping deliver 3,000,000 additional school meals to support good nutrition and education for children in developing countries.

Luca Casaura, Activia Global VP Marketing at Danone, adds: "Partnering with Shakira to support the School Meals initiative is a great fit between Activia's beliefs in good nutrition for all and the engagement that Shakira has demonstrated for a long time to support access for every child to quality education. We are delighted that together we can relay this message through the video of La La La (Brazil 2014)."

WFP serves meals to around 25 million schoolchildren in 60 countries, often in the hardest-to-reach areas where hunger and poverty are greatest. The world's largest provider of school meals, WFP, gives children in need the nutrition they require to lead healthy, active lives while providing parents with strong incentive to keep their children in school.

"WFP's goal is a world with zero hunger, and this awareness campaign, coupled with Shakira's support, will get us closer to that goal," says Elisabeth Rasmusson, WFP's Assistant Executive Director for Partnerships and Governance Services.

To view the music video and find out more about the initiative visit www.activia.com.

About the World Food Programme:

The World Food Programme is the world's largest humanitarian agency fighting hunger worldwide. On average, WFP reaches more than 90 million people in 80 countries every year, providing them with meals and nutrition programmes that lift them out of hunger and help break the poverty cycle. WFP has been operating its School Meals Programmes for more than 50 years and is the world's largest provider of school meals. For more information on the WFP's great work, see www.wfp.org

About Shakira:

Over the course of her career, Colombian singer-songwriter and Grammy winner Shakira has sold over 60 million records worldwide and has won numerous awards including two Grammys, eight Latin Grammys, four World Music Awards, three American Music Awards and five Billboard Music Awards, to name a few. She is the only artist from South America to have a number one song in the US, and has had four of the 20 top-selling hits of the last decade. At the age of 18, she founded the Pies Descalzos (Barefoot) Foundation which currently provides education and nutrition to over six thousand impoverished children in Colombia and is expanding its work to other countries, including newly launched projects in Haiti and South Africa. In October 2011, Shakira was named a member of President Obama's Advisory Commission on Educational Excellence for Hispanics. Shakira served as coach on the 4th season of "The Voice", NBC's hit reality vocal competition series that searches for the nation's best voice. She will return to the show on season 6.

About Activia:

Present in more than 70 countries in all 5 continents, Activia is the largest fresh dairy brand, launched by Danone Dairy. Activia contains an exclusive combination of cultures including the famous B.L. Regularis that gives its unique taste. The Activia probiotic yogurt benefits from more than 20 years of research. Activia from Danone contains 1 billion of Bifidobacterium lactis per portion of 100g, a probiotic that contributes to healthy gut flora.

 


Image with caption: "Shakira and Activia will be donating funds to support WFP?s School Meals Programme, helping deliver 3,000,000 additional school meals to support good nutrition and education for children in developing countries. (CNW Group/ACTIVIA)". Image available at: http://photos.newswire.ca/images/download/20140522_C3612_PHOTO_EN_2222.jpg

SOURCE: ACTIVIA

For further information: Allison Stokes, 647.501.6037, astokes@enzymefh.com

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