Seevibes TV Ratings decrypts television in the light of social media
BANFF, AB, June 13, 2012 /CNW Telbec/ - Seevibes, Canada's leader in
social TV audience measurement, is seizing the opportunity of the Banff
World Media Festival to inaugurate Seevibes TV Ratings. This service,
accessible at www.seevibes.com/top, allowers users to view the ratings of Canadian TV shows via the
experience viewers share on social media. Seevibes offers broadcasters
and media professionals exclusive data on the television audience to
help them valorize their TV programming and optimize their cross-media
For Seevibes president Laurent Maisonnave, "Canadians spend more than 28
hours a week watching television and the latest studies show they still
love their TV. But social media have changed their relationship with
television." Seevibes realized that for the 18 million Canadians on
social networks, it's become common practice to share commentary on TV
shows via Facebook® and Twitter®. Broadcasters and TV personalities
quickly picked up on the opportunity to reach the public and build
their brand via social media.
"More than 80% of viewers share their attention with a second screen in
the living room - on a smartphone or a tablet," according to Laurent
Maisonnave. "After changing how people watch TV, social networks are
now transforming the programs that take the most advantage of viewers'
strong engagement. The public is very receptive to the integration of
social media with TV commercials."
Seevibes customers, including Shaw Media, TVA, the Canada Media Fund and
NPA Conseil, have quickly profited from social TV audience data.
"Thanks to exclusive data provided by Seevibes, Groupe TVA was able to
grasp the considerable public engagement with Star Académie and make it
more competitive with its competition." says Philippe Rincon, Head of
Strategic Planning, Groupe TVA.
Thanks to Seevibes TV Ratings, seevibes.com/top, media professionals and advertisers can now accurately target the TV
programs that create a buzz in Canada.
An innovative technology company based in Montreal, Seevibes enriches TV
ratings by taking into account the experience of viewers on social
media. Selected in 2011 by FounderFuel as one of nine high-potential
startups in Canada, Seevibes investors include the venture capital fund
Real Ventures, serial entrepreneur Audry Larocque and the founders of
HitGrab. For more information, visit www.seevibes.com.
For further information:
Laura Di Costanzo
+1 (800) 706 6101 ext 1