Sales Increase 3.7% for Mazda Canada in August 2012

-- Sales of SKYACTIV Technology-equipped Vehicles Rises to 42% of All Mazda Vehicles Sold YTD --

TORONTO, Sept. 4, 2012 /CNW/ - Mazda Canada announced sales for August 2012 today, posting the fourth consecutive month of growth with a total of 6,772 vehicles sold, representing a 4% increase over August 2011.

The Mazda3 led the way for Mazda sales in August with a total of 4,213 sold, bringing the year-to-date total to 28,102. Sales of the Mazda3 were dominated by SKYACTIV Technology, which represented 65% of all Mazda3 sales in August. The popularity of this technology helped boost Mazda3 sales 17% in August, and 10% YTD. Combined with the CX-5 which sold 844 units in August, SKYACTIV vehicles made up 53% of Mazda sales. This shows how important SKYACTIV Technology is for the future of Mazda vehicles, and is a number that will continue to grow and benefit consumers as more vehicles in our line-up receive the full suite of fuel-saving SKYACTIV Technology.

"Our message about SKYACTIV Technology is clearly resonating with Canadian consumers, and as we unveil new products with these benefits, that message will only become stronger," said Kory Koreeda, President, Mazda Canada. "Our new flagship Mazda6 which is coming next year is truly going to be a class-leading vehicle that will represent the very best of what Mazda is capable of bringing to market."

Other vehicles in the Mazda line-up enjoyed sales increases in August as well, such as the CX line of SUV's, which maintained a strong sales pace, selling 1,175 vehicles, which is up 144% over 2011. Sales of the Mazda5 multi-purpose vehicle increased 32% as consumers continue to respond to the benefits of compact footprint, excellent fuel economy, and sliding door-utility.

August Highlights

  • Vehicles equipped with SKYACTIV Technology accounted for 53% of all Mazda sales in August
  • Mazda's CX line of SUVs maintains strong growth, up 144% over 2011
  • Mazda CX-9 sales up 42% for the month, leading to best August sales since 2008
  • Mazda3 SKYACTIV represented 65% of all Mazda3 sales in August


  August   August   %   YTD   YTD   %
  2012   2011   Change   2012   2011   Change
Mazda2 460   897   -48.7   3,752   6,785   -44.7
Mazda3 4,213   3,606   16.8   28,102   25,675   9.5
Mazda5 509   386   31.9   3,882   4,589   -15.4
Mazda6 365   383   -4.7   2,920   2,533   15.3
MX-5 50   78   -35.9   642   474   35.4
RX-8 0   28   -100.0   43   137   -68.6
Mazda Passenger
Car
5,597   5,378   4.1   39,341   40,193   -2.1
                       
CX-5 844   0   n.a.   7,720   0   n.a.
CX-7 164   564   -70.9   2,704   3,808   -29.0
CX-9 167   118   41.5   841   814   3.3
Tribute 0   468   -100.0   444   2,457   -81.9
B-Series 0   0   n.a.   0   661   -100.0
Mazda Light
Truck
1,175   1,150   2.2   11,709   7,740   51.3
                       
MAZDA TOTAL 6,772   6,528   3.7   51,050   47,933   6.5
                       

Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 165 dealerships. For additional information visit Mazda Canada's media website at www.media.mazda.ca

 

SOURCE: Mazda Canada Inc.

For further information:

Sandra Lemaitre, National Manager, Public Relations
(905) 787-7167; slemaitr@mazda.ca


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