WINNIPEG, May 22, 2013 /CNW Telbec/ - The Business Development Bank of Canada (BDC) announced today that the turning point project, "Kid City", submitted by local businesswoman Deena Caplette, will represent
Manitoba in the finals of the 2013 BDC Young Entrepreneur Award.
Deena's project aims to raise awareness of her company's recently opened second location and introduce an innovative activity
to both playground centres. To score big and win the $100,000 grand
prize, Deena needs Canadians to throw their support behind her project,
and vote to help her keep Manitoba families active and entertained!
Deena plans to start a marketing campaign to spread the word to Winnipeg
and beyond about Kid City's second location. To continue to appeal to
children aged one to 12, she'll introduce an intuitive, interactive
playground system. By increasing traffic to both locations, she will
keep entrance fees affordable for families of all economic backgrounds.
"New equipment and activities will keep my customers engaged and
wanting to return for more Kid City fun," says Deena. "My business will
grow and remain competitively priced."
Never one to take "no" for an answer, Deena won a hockey scholarship to
Yale and became the first member of her family to attend university.
Returning to Winnipeg after graduation, she gave up a secure job to
follow her dream of becoming an entrepreneur and set about opening the
city's premier indoor playground. She turned Kid City into a popular
destination for families, daycares, schools, and birthday party guests,
exceeding even her own most optimistic predictions.
Deena aims to keep improving Kid City's reputation as a centre that
helps kids stay active, especially during the long winters. "For me,
it's about making a positive difference in my community," says Deena,
who also fundraises for local children's charities. "I strive every day
to create lasting memories for families."
"All the finalists competing for the 2013 BDC Young Entrepreneur Award
presented sound turning point solutions that could provide a solid
springboard for future growth and success," says Michel Bergeron,
Senior Vice President, Marketing and Public Affairs at BDC. "Through
sheer drive and determination, Deena has made her dream a reality and
is set to keep taking it forward."
"There's nothing better than seeing how happy our young customers are
when they come to Kid City," says Deena. "That's what inspires me. Now,
I want to inspire Canadians to vote for my project. Help us make Kid
City grow and continue to provide more kids with an affordable, fun way
to stay fit!"
Voting for the 2013 BDC Young Entrepreneur Award contest runs from May 22 to June 11. To support your favourite project,
log into the contest microsite and vote once a day. Follow the contest through updates on Facebook at
"BDC Entrepreneur", Twitter at @BDC_News and LinkedIn. The BDC Young Entrepreneur Award winner and runner-up will be
announced on June 17. The runner-up will receive $25,000 in consulting
About the BDC Young Entrepreneur Award contest
Created by the Business Development Bank of Canada in 1988, the BDC Young Entrepreneur Award contest pays tribute to remarkable Canadian entrepreneurs between 18
and 35 years of age. Nine finalists were short-listed to compete for a
$100,000 grand prize. The winner will be selected by public vote and
the contest runner-up will receive a second prize of $25,000 in
consulting services. The Financial Post and La Presse are the media partners of the 2013 BDC Young Entrepreneur Award. www.bdc.ca/yea
About BDC Canada's business development bank, BDC puts entrepreneurs first. With
almost 2,000 employees and more than 100 business centres across the
country, BDC offers financing, subordinate financing, venture capital,
securitization and consulting services to more than 28,000 small and
medium-sized companies. Their success is vital to Canada's economic
SOURCE: Business Development Bank of Canada
For further information:
Senior Advisor, Public Relations
Business Development Bank of Canada