MONTREAL, June 12, 2012 /CNW Telbec/ - Fundstream Inc. today released
data that confirms the emergence of a new trend in school fundraising.
Quebec schools are making increasing use of gift card fundraising
programs to replace or complement traditional fundraising campaigns.
FundScrip, the only gift card fundraising program offered in French,
has seen anywhere from 40-60% year over year growth in the last three
years to its gift card fundraising program among schools and
educational institutions in Quebec.
Gift card fundraising programs ask supporters to pay for their daily
shopping necessities with gift cards purchased through FundScrip. Cards
from many of Quebec's most popular retailers are available, and a
percentage of the value of all cards purchased is donated to the
Lucie Morin who runs the program for Collège Esther Blondin's music
department in St-Jacques attributes the new trend to its effectiveness
at raising money: "The program integrates well into your daily shopping
schedule and you can easily raise a good sum of money. Nobody's
required to buy something they don't need." The highly regarded music
department uses FundScrip as its only fundraiser. The money raised
allows the department to travel, pays for music camps as well as
students participation in various international competitions. Over the
last three years they have raised $45,600.
It's all about FundScrip's ease of use for Annie Lavigne, who
administers the program for the École secondaire Grande-Rivière, "It's
very simple, there's no cash to handle." FundScrip simplifies the
accounting process by accumulating funds raised for the group and
paying out earnings cheques. The school raises funds to help offset
fees associated with school trips. Since 2010 the FundScrip program has
helped the school raise enough money to allow its students to travel to
destinations such as France and New York City.
At Drummondville-area high school École Jeanne-Mance, fundraising
volunteer Christian Blanchard has used the program since 2008 and
confirms that 75% to 80% of funds raised for the school are from the
numerous FundScrip campaigns. Blanchard offers a practical view about
the success of FundScrip at his school, "…once it's started it runs
without a hitch and is thus very effective for supporters." École
secondaire Jeanne-Mance is raising money for multiple activities
including the senior trip to Europe later this year.
School fundraising coordinators who embrace gift card based programs
seem to agree that it's an easy and effective option that doesn't
require supporters to purchase unnecessary or unhealthy products. This
goes a long way toward understanding why increasing numbers of Quebec
schools are adopting gift card fundraising programs.
Additional reasons that could explain the trend could include the
fundraising fatigue faced by parents as well as regulatory hurdles
involved in more traditional methods. Strained household budgets
combined with an increased expectation of parental participation in
school fundraisers can lead parents to be more receptive when presented
with more efficient fundraising methods. Moreover, some traditional
fundraisers have recently become less attractive as provinces and
educational jurisdictions across Canada ban the sale of unhealthy
candy-based programs. By 2014 the Ontario Ministry of Education is
expecting schools to eliminate food fundraisers that do not meet
nutritional standards. Newfoundland banned the practice of selling
chocolates for school fundraising in 2006.
About Fundstream Inc.
Fundstream Inc., providers of the FundScrip fundraising program,
Canada's leading gift card fundraising program. Via the program,
supporters of registered FundScrip not-for-profit groups, including
schools, teams, clubs, churches, and many others, pay for their
everyday purchases (groceries, gas, household items) with gift cards
bought through the FundScrip program at face value. A percentage of the
gift cards purchased is then donated to the FundScrip group of their
choice. Supporters can choose from over 150 major retailers across
Canada. FundScrip is the only such program available in both English
and French. Visit www.fundscrip.com for more information.
SOURCE Fundstream Inc.
For further information:
David Nixon - Director of Marketing
514-861-1234 ext. 116