P&G continues 'Proud Sponsor of Moms' program with investment in youth
TORONTO, Feb. 16, 2012 /CNW/ - Today, Procter & Gamble (P&G), in
partnership with the Canadian Olympic Committee, announced its
sponsorship of KidSport Canada, a national not-for-profit organization
that helps underprivileged kids participate in organized sports. This
initiative is part of a global program through which P&G is showing its
commitment to youth sport and helping inspire the next generation of
moms of Canadian athletes.
"A great champion is not born overnight; it takes time, dedication and
love and support," said Thom Lachman, President, Procter & Gamble
Canada. "Moms give so much to see their children achieve their dreams
and a helping hand for them can go a long way. This is why P&G is
standing up for youth sports and partnering with KidSport Canada; it is
our way of saying thank you mom."
KidSport Canada provides financial assistance for registration fees and
equipment to underprivileged youth across the country. Through a
confidential application process KidSport provides grants to some
60,000 children a year, so they can play a season of sport. P&G is
committed to providing up to $100,000 to help give Canadian youth
access to sport, and also help raise awareness of the program through
social media activities on the organization's Facebook page.
"We are more than thrilled to receive this donation from P&G," said Dawn
MacDonald, Director, KidSport. "KidSport has helped more than 300,000
kids to date, and thanks to the strong partnership such as this one, we
can continue to reach out to the Moms and families who need us most.
Some of our kids aspire to be Olympic hopefuls one day, and they, and
their families, need our support."
"We are pleased to partner with P& G on this important initiative that
will see more children participate in sports and lead healthy, active
lifestyles," said Canadian Olympic Committee President Marcel Aubut.
"KidSport Canada is a wonderful organization and I applaud them for the
outstanding work they do day after day with youth and Canada's future
As part of its global "Proud Sponsor of Moms" program, P&G will honour
the moms of Canada's Olympic and Paralympic teams by helping them
attend the Olympic Games and see their children compete or stay
connected to their children throughout the Olympic Games via
technology. Moms, athletes and families will be able to find a "home
away from home" at the Canada Olympic Games House on-site in London,
and enjoy amenities like beauty treatments and laundry services. For
more information on P&G's Proud Sponsor of Moms programs, visit: www.pg.ca/moms.
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KidSportTM Canada is a national non-profit organization that provides support to
kids in order to remove the financial barriers that prevents them from
playing organized sport. We believe that no kid should be left on the
sidelines and all should have the opportunity to experience the
positive benefits of being healthy and physically active.
For further information: