TORONTO, May 24, 2013 /CNW/ - Paul Calandra, Parliamentary Secretary to
the Minister of Canadian Heritage and Member of Parliament (Oak
Ridges-Markham), on behalf of the Honourable James Moore, Minister of
Canadian Heritage and Official Languages, today announced funding for
Culture Days, a national celebration of arts and culture that takes
place every year in September.
This funding is provided to the Stratford Shakespeare Festival of Canada
in support of a new Culture Days online initiative. As a result of the
project, up to 2,000 arts and heritage organizations will gain access
to modern tools and resources in digital marketing, as well as training
in fostering successful sponsorships.
"Our investment in this new Culture Days initiative, spearheaded by the
Stratford Shakespeare Festival, will contribute to the success of many
arts and heritage organizations," said Mr. Calandra. "It will also help
strengthen and celebrate the connections between Canadians and the arts
and heritage in their communities."
Culture Days, an annual three-day event, is a coast-to-coast-to-coast
volunteer initiative that aims to increase the engagement of Canadians
in the cultural life of their communities. The National Steering
Committee, together with provincial committees, works at the grassroots
level to present and coordinate free public activities throughout the country. Culture Days events in 2012 drew 1.6 million
Canadians to 7,000 free activities in 850 cities and towns across the
country. This year, Culture Days will take place from September 27 to
"Our Government recognizes that arts and culture are important
generators of economic growth, jobs and wealth in our communities,"
said Minister Moore. "We are proud to have contributed to the growing
success of Culture Days and its initiatives since the first edition in
"On behalf of the legions of artists, organizations and volunteers
across the country who have rallied around Culture Days, we are
grateful for this support from the Government of Canada," said Antoni
Cimolino, Artistic Director of the Stratford Festival and Chair of
Culture Days National Executive Committee. "We are confident the
resources and tools that will be developed will afford new
opportunities for a wide array of arts and heritage organizations by
strengthening their relationships with the private sector and the
public during the annual Culture Days event and throughout the year."
The Government of Canada is providing funding of $1 million over two
years to Culture Days through the Strategic Initiatives component of the Canada Cultural Investment Fund. The Strategic Initiatives component provides funding for projects
supported by multiple partners and benefitting many organizations.
These initiatives help arts and heritage organizations diversify their
revenue streams and strengthen the efficiency of their management and
SOURCE: Canadian Heritage
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(This news release is available on the Internet at www.canadianheritage.gc.ca under Newsroom.)