MONTREAL, Feb. 27, 2013 /CNW Telbec/ - Normand Champigny, Chair of the
Board of Directors of Minalliance, is pleased to announce the
appointment of Isabelle Poirier as its Executive Director.
"An experienced communicator and an expert in economic development,
Isabelle Poirier has led initiatives particularly in the resource
field. Her mandate is to help us continue the dialogue with the Quebec
public on the economic, social and environmental issues associated with
development of the mineral industry. Her appointment shows our wish to
maintain the mineral industry's commitment to raising awareness of this
sector of the economy and its key contribution to the economic growth
of Quebec and its communities," said Normand Champigny.
"I am thrilled at this challenge," said the new Executive Director.
"With the support of the Board of Directors of Minalliance and in close
cooperation with the Quebec Mining Association (AMQ) and the Quebec
Mineral Exploration Association (AEMQ), I am already tackling the job
of increasing awareness of the mineral industry - its reality, strong
points, challenges and potential for citizens of Quebec."
Ms. Poirier holds a master's degree in communications from the
Université du Québec à Montréal and also trained at McGill University's
Faculty of Management. She has more than 15 years of experience in
business intelligence, communications and marketing, including
development of communications and digital marketing strategies. As an
adviser, she has worked in the mineral industry in Saskatchewan,
Ontario and Labrador, and in primary and secondary metal processing in
Launched in October 2010, Minalliance is a communications fund
established by a grouping that includes the Quebec Mineral Exploration
Association (AEMQ) and the Quebec Mining Association (AMQ), as well as
companies involved in mining exploration, operation and services,
equipment suppliers and financial institutions. Minalliance's mandate
is to raise public awareness of the mineral industry and highlight its
contribution to the growth of Quebec and its regions, integrating
economic, social and environmental aspects.
For further information:
Chair of the Board of Directors of Minalliance
514 989 3138
514 443 2148