Movie predictions on Mise-o-jeu off to a good start!

MONTREAL, Feb. 21, 2013 /CNW Telbec/ - The addition of movie bets on Mise-o-jeu is a first for Loto-Québec and has been favourably received by the public! After three weeks of sales, which began on January 28th, more than 3,000 bets have been placed for a total in excess of $25,000. It is highly likely that the level of interest will continue to rise as we close in on the evening of Hollywood's big event. There remain only three days to make predictions on who will win in the main categories of the world's most prestigious motion picture event. Bets close at 7 p.m. on Sunday, February 24th.

Up to now, the most popular category among the eight offered by Mise-o-jeu is Best Picture, taking the top spot with nearly 32% of total sales. Nearly half of all bets placed are single bets, meaning that the bettor predicts the outcome of a single question, and approximately 12% of bets have been placed online.

Prediction odds

Loto-Québec regularly reviews the odds offered on its predictions. For example, Lincoln, which was the initial favourite when sales began on January 28th, subsequently fell into second place, with odds rising from 1.25 to 5.50. Conversely, Loto-Québec adjusted the odds on Argo, the picture that is currently the category favourite. Naturally, Loto-Québec will honour the odds listed on tickets at time of purchase.

A new niche to explore?

"In the light of this experience, Loto-Québec will examine the possibility of offering new non-sports bets in order to diversify its customer base, looking at whether the culture industry has potential for Mise-o-jeu," stated Sports Betting manager Louis Beaudet. "We will need to look at which events or galas are of greatest interest to the Québec general public," he added.

In short …


Observations*
   
  • Most popular category: Best Picture (about 32%)
  • Most popular type of bet: single bet (48%)
  • Sales:
    88% retail purchases
    12% online purchases
Launch date     Monday, January 28, 2013
       
Deadline for bets     7 p.m. on Sunday, February 24, 2013
       
Where to play?    
  • At any Loto-Québec retailer, using a selection slip
  • Online at miseojeu.com or using the Mise-o-jeu mobile app

Categories offered
   
  • Best picture
  • Best actor
  • Best actress
  • Best actor in a supporting role
  • Best actress in a supporting role
  • Best director
  • Best foreign language film
  • Will "Henry" win the best short film award?
Selections and odds     Available on miseojeu.com and at Loto-Québec retailers
       
Minimum bet     $2
       
Prize payments     Starting February 25, 2013
       
Results     Available on miseojeu.com

*Information valid as of February 20, 2013

About Loto-Québec

Loto-Québec's mission is to responsibly manage games of chance in a controlled and measured fashion, in the interest of all Quebecers. In 2012, Loto-Québec has paid out 50 prizes worth $1 million or more including one of $ 50 million.

 

SOURCE: Loto-Québec

For further information:

Jean-Pierre Roy
Corporate Director, Media Relations
Telephone: 514-499-5151


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