MONTREAL, Sept. 12, 2012 /CNW Telbec/ - TC Media is proud to announce that it is launching mobile versions of the
websites for more than 160 dailies, weeklies and independent partners.
Optimized for most smart phones (BlackBerry, iPhone, Android), the
mobile version will enhance the hyperlocal content offering on each
site, including photos and videos, and make it easier to link with
social media. Smart phone users in Quebec, Ontario, Saskatchewan and
the Atlantic provinces will now be able to automatically access the
mobile version without downloading and will enjoy simplified access to
their local news.
Building on its experience with local communities and digital marketing,
TC Media is adding this mobile platform to its integrated services in
order to better serve consumers, advertisers and agencies.
"TC Media is an acknowledged leader in hyperlocal content and by adding
this platform we will be able to stay in touch with consumers anytime,
anywhere," said Stéphane Gagné, Vice President, Local Digital
Solutions, TC Media. "Given the exponential growth in the use of smart
phones, offering a mobile version of our websites has become more vital
A few community papers, such as Le Courrier Frontenac and Édition Beauce, who recently joined TC Media will be launching their mobile sites later
To consult TC Media's local website inventory and to view the intro
video about its new mobile offer, go to www.tc.tc/localnews.
About TC Media
As one of Canada's leading providers of media and marketing solutions,
TC Media offers a comprehensive line of products and services and an
integrated approach to activate customers' marketing. TC Media is one
of Canada's largest media groups, reaching 22 million consumers through
its multiplatform offering. The group, which has 3,800 employees, owns
several well-known consumer and business media brands that are
leveraged across multiple platforms. TC Media is also the leading
provider of local and regional information in Quebec and the Atlantic
provinces through its extensive network of community papers and online
portals. TC Media is the owner of the Metro weekday daily in Montreal and co-owner of Metro Halifax. It is also the leading door-to-door distributor of advertising
material in Canada, with Publisac in Quebec and Targeo in the rest of
Canada. TC Media is a leader in Canada's digital industry in terms of
both media properties and online advertising representation. With its
extensive network of more than 3,500 websites, TC Media reaches
18.7 million unique visitors per month in Canada. The group also offers
interactive marketing solutions that harmonize strategy, content and
multichannel distribution systems to build lasting relationships
between brands and consumers. TC Media leverages its insights,
marketing expertise and proprietary technology to anticipate and meet
consumer needs using new interactive communication platforms: mobile,
data analytics, email marketing, e-flyers and custom content and
communications. TC Media is also active in book publishing and
distribution and is the largest publisher of French-language
educational resources in Canada.
TC Media is a brand of Transcontinental Inc. (TSX: TCL.A, TCL.B,
TCL.PR.D), which has about 10,000 employees in Canada and the United
States, and reported revenues of C$2.0 billion in 2011. For more
information about the corporation, please visit www.tc.tc.
SOURCE: TRANSCONTINENTAL INC.
For further information:
or interview requests:
Director of Internal and External Communications
Telephone: 514 392-2091