MONTREAL, May 16, 2013 /CNW Telbec/ - The Société de transport de
Montréal (STM) and COGECO Métromédia will set up Métrovision digital
screens in the whole of Montréal's subway system to provide its
clientele with an increasingly better access to information. The
deployment will be carried out in two phases, each covering 26
stations, from June 2013 to Summer 2014.
The screens will display useful information for passengers such as the
hour and the destination of the next subway train, the status of the
subway service, and instructions in case of an emergency.
There are currently 116 screens in 16 metro stations. At the end of this
new initiative, 223 more screens will be installed, for a total of four
screens per station - or two by platform - as well, more screens will
be added at the Jean-Talon and Snowdon stations.
« The STM provides more than 900,000 commutes in its subway system.
Customer satisfaction is directly linked to the quality of the
information provided and to its availability. By equipping all of its
subway stations with digital displays, the STM once again proves its
continuing commitment to improving its own practices to better meet the
needs of commuters », said Mr Michel Labrecque, Chairman of the Board.
« We have been one of the first industry players to commercialize a
digital display network, stated Claude Lamoureux, Vice-President and
General Manager of COGECO Métromedia. This deployment is part of the
move toward digital media already in progress and will reach all of the
users of Montréal's subway system every day. Métrovision also provides
a new and diversified programming that we will happily share with all
of the clientele ».
The STM, the entity responsible for installing the infrastructure to
accommodate the displays, is carrying out this project within the
Réno-Systèmes phase 3, a program jointly funded by Transports Québec.
COGECO Métromedia provides the display equipment as well as content
management and system maintenance.
ABOUT COGECO DIFFUSION
Cogeco Diffusion Inc., property of COGECO Inc. (TSX : CGO), wholly-owns
and operates COGECO Métromédia, an advertising representation house
specialized in the public transit sector that holds exclusive
advertising rights in the Province of Québec where it also represents
its business partners active across other Canadian markets. COGECO
Diffusion also owns and oprerate thirteen (13) radio stations across
most of Québec with complementary radio formats serving a wide range of
audiences, as well as COGECO News, its news agency.
SOURCE: Société de transport de Montréal
For further information:
Corporate Consultant - Public Affairs
Société de transport de Montréal
514 874-1515, extension 226