More Screens Added to the Subway System: Another Initiative to Better Inform the Clientele

MONTREAL, May 16, 2013 /CNW Telbec/ - The Société de transport de Montréal (STM) and COGECO Métromédia will set up Métrovision digital screens in the whole of Montréal's subway system to provide its clientele with an increasingly better access to information. The deployment will be carried out in two phases, each covering 26 stations, from June 2013 to Summer 2014.

The screens will display useful information for passengers such as the hour and the destination of the next subway train, the status of the subway service, and instructions in case of an emergency.

There are currently 116 screens in 16 metro stations. At the end of this new initiative, 223 more screens will be installed, for a total of four screens per station - or two by platform - as well, more screens will be added at the Jean-Talon and Snowdon stations.

« The STM provides more than 900,000 commutes in its subway system. Customer satisfaction is directly linked to the quality of the information provided and to its availability. By equipping all of its subway stations with digital displays, the STM once again proves its continuing commitment to improving its own practices to better meet the needs of commuters », said Mr Michel Labrecque, Chairman of the Board.

« We have been one of the first industry players to commercialize a digital display network, stated Claude Lamoureux, Vice-President and General Manager of COGECO Métromedia. This deployment is part of the move toward digital media already in progress and will reach all of the users of Montréal's subway system every day. Métrovision also provides a new and diversified programming that we will happily share with all of the clientele ».

The STM, the entity responsible for installing the infrastructure to accommodate the displays, is carrying out this project within the Réno-Systèmes phase 3, a program jointly funded by Transports Québec. COGECO Métromedia provides the display equipment as well as content management and system maintenance.

ABOUT COGECO DIFFUSION

Cogeco Diffusion Inc., property of COGECO Inc. (TSX : CGO), wholly-owns and operates COGECO Métromédia, an advertising representation house specialized in the public transit sector that holds exclusive advertising rights in the Province of Québec where it also represents its business partners active across other Canadian markets. COGECO Diffusion also owns and oprerate thirteen (13) radio stations across most of Québec with complementary radio formats serving a wide range of audiences, as well as COGECO News, its news agency.

SOURCE: Société de transport de Montréal

For further information:

Amélie Régis       
Corporate Consultant - Public Affairs
Société de transport de Montréal
514 280-5508
amelie.regis@stm.info      

Anik Lefrançois
Communications Consultant
COGECO Métromédia
514 874-1515, extension 226
anik.lefrancois@cogecometromedia.com


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