MONTREAL, May 22, 2013 /CNW Telbec/ - Ivanhoé Cambridge is proud to
announce that the Montreal Eaton Centre was chosen to receive a
prestigious VIVA Best-of-the-Best Award by the International Council of
Shopping Centers (ICSC) during its annual convention held in Las Vegas.
The highly coveted VIVA Awards honour the most outstanding examples in
shopping centre marketing, design, development, and sustainability. The
Montreal Eaton Centre, owned and managed by Ivanhoé Cambridge, picked
up the Marketing award for the promotional campaign it built around a
large-scale environmentally themed sculpture entitled Fragile.
"Winning a VIVA Award is a wonderful feather in our cap and drives home
the fact that our centres rank among the most dynamic in the world.
Congratulations to the Montreal Eaton Centre team for their outstanding
sense of initiative and creativity," said Claude Sirois, Co-Chief
Operating Officer and Executive Vice President, Quebec at Ivanhoé
Cambridge. "This campaign is a perfect fit with our ongoing commitment
to promote socially responsible initiatives in our properties."
In an effort to take advantage of its central downtown location to
showcase socially responsible endeavours, the Montreal Eaton Centre
commissioned a unique sculpture made entirely from recycled materials
and unveiled it at the height of Montreal's tourist season in summer
2011. Mirroring an ecosystem, the exhibit spanned all five levels of
the shopping centre's expansive atrium and underscored the fragility of
natural habitats, confronted by the sheer quantity of plastic in the
environment. It was greeted enthusiastically by the public and the
media, garnering television, print and digital exposure from almost
every major outlet in Montreal.
Another Ivanhoé Cambridge property, namely CrossIron Mills in Alberta,
was the winner of the VIVA Marketing award in 2011.
About Montreal Eaton Centre
Located in the heart of Montreal on Sainte-Catherine Street, the largest
commercial artery in Canada, The Montreal Eaton Centre has the most
important commercial offer in the downtown area. The centre is home to
GAP, Old Navy, Levi's, True Religion, Aldo and Grévin Montréal, the
first international address of the renowned Parisian wax museum. With
175 boutiques and restaurants, the centre is a not-to-be-missed
shopping destination and also hosts the largest food court in North
America, with free Wi-Fi access. Gateway to the famous underground
network, with a direct access to the McGill Metro Station, the centre
welcomes over 25 million visitors each year. The centre celebrates the
liveliness and creativity that make Montreal such a fascinating city by
hosting artistic and cultural events on a regular basis and offering
its visitors practical information on how to discover the city. For
more information, visit centreeatondemontreal.com.
About Ivanhoé Cambridge
Ivanhoé Cambridge is a world-class real estate company that leverages
its high-level expertise in all aspects of real estate including
investment, development, asset management, leasing and operations, to
deliver an optimal return for its investors. Through its multiple
subsidiaries, its assets in more than 20 countries are valued at over
Cdn$35 billion as at December 31, 2012. Ivanhoé Cambridge is a real
estate subsidiary of the Caisse de dépôt et placement du Québec (lacaisse.com), one of Canada's leading institutional fund managers. For more
information, visit ivanhoecambridge.com.
Image with caption: "Marilyn Cormier, General Manager, Montreal Eaton Centre (property of Ivanhoé Cambridge), receives the ICSC VIVA Marketing Award from Michael P. Kercheval, President and CEO, ICSC and Ian Thomas, Chairman of VIVA. (CNW Group/Ivanhoé Cambridge)". Image available at: http://photos.newswire.ca/images/download/20130522_C9004_PHOTO_EN_26973.jpg
SOURCE: Ivanhoé Cambridge
For further information:
Media line: +1-866-456-3342
Montreal Eaton Centre
514 288-3710, ext. 224