MONTREAL, June 4, 2014 /CNW Telbec/ - Within the context of the Sun
Awareness Week 2014 organized by the Canadian Dermatology Association,
L'Oréal Canada invites Canadians to protect themselves against the sun
during the summer by looking for suncare products bearing the new UVA
logo accepted by Health Canada.
Health Canada's new Sunscreen Monograph now allows this logo to be
printed on the labels of sun products which offer a broad spectrum
protection factor against UVA and UVB rays. For a product to have this
logo, it will need to provide a UVA protection equivalent to 1/3 of the
Sun Protection Factor (SPF).
"UVB rays cause sunburn and UVA rays can lead to premature skin aging,
disrupt the immune system and increase the risk of skin cancer. The Sun
Protection Factor (SPF) only indicates the level of protection against
UVB rays, not against UVA rays. Suncare products that protect only
against UVB rays risk giving a false sense of protection, as they don't
keep UVA rays from reaching the skin. From now on, these clearer
labelling rules will facilitate the easy identification of highly
efficient products that offer a balanced broad spectrum protection
against both UVA and UVB rays. A product having an SPF of 30 must
therefore offer a UVA protection of at least 10 to be allowed to use
the UVA logo", explains François Roberge, Vice-president, Scientific
and Regulatory Affairs at L'Oréal Canada.
Starting this summer, L'Oréal Canada, which markets the Biotherm, La
Roche-Posay, Ombrelle and Vichy suncare products, will display this new
logo (the letters "UVA" in a circle) on its suncare products. "The mere
mention of UVA-UVB in writing is not enough to guarantee protection
against UVA rays. This new UVA logo will facilitate consumers' research
and will help them make informed sun protection choices", adds François
"Sun protection has always been a strategic focus for L'Oréal Research,
which developed the patented Mexoryl® technology, the #1 sun filter
recommended by Canadian dermatologists.* "A true innovation in the 80s,
Mexoryl® SX offers an optimal protection against UVA rays, whose
harmful effects were discovered at the time. Thanks to its
photostability, it allows L'Oréal to create very performing filtering
systems. A few years later, L'Oréal patented a second filter, Mexoryl®
XL. Complementary to Mexoryl® SX, it provides a balanced protection
against UVA and UVB rays. Formulated alone or in association, these two
Mexoryl® filters allowed the launch of a wide range of suncare products
offering one of the broadest and most balanced protections on the
Canadian market against UVA and UVB rays", explains François Roberge.
L'Oréal Canada encourages Canadians to protect themselves against the
harmful effects of UVA and UVB rays, such as sunburn, premature skin
aging and skin cancer, by using suncare products bearing the UVA logo,
in addition to taking other preventive measures ** in order to enjoy a
safe summer in the sun.
* According to a Barometer survey done in 2014 with 100 Canadian
** It is recommended to apply a generous and even layer of sunscreen
15 minutes before sun exposure. Reapply at least every 2 hours. Do not
expose babies and young children to the sun. For young children and
babies less than 6 months old, consult a health professional. It is
also recommended to limit time in the sun, especially from 10 a.m. to 2
p.m., and to wear long-sleeved shirts, pants, hats, and sunglasses.
About L'Oréal Canada
L'Oréal Canada is a wholly-owned subsidiary of L'Oréal Group, the
largest cosmetics company in the world.
Headquartered in Montreal, L'Oréal Canada had sales of $1.030 billion in
2013 and employs over 1,200 people. The company's prestigious portfolio
of over 30 brands encompasses all aspects of beauty. These prestigious
brands include L'Oréal Professional, Redken, Kérastase, Matrix,
PureOlogy, shu uemura Art of Hair, L'Oréal Paris, Garnier, Maybelline
New York, Essie, Ombrelle, Lancôme, Giorgio Armani, Yves Saint-Laurent,
Biotherm, Kiehl's, Ralph Lauren, shu uemura, Diesel, Viktor & Rolf,
Clarisonic, La Roche-Posay, Vichy, SkinCeuticals and Roger & Gallet.
SOURCE: L'OREAL CANADA INC.
For further information:
Virginie Hotte-Dupuis, Manager, External Relations & Philanthropy