- Cadenza and Sportage recognized as segment leaders as fast-moving brand moves up four positions over last year
- Kia achieves its highest-ever IQS ranking and outpaces the U.S. industry average
- Sportage claims second-consecutive IQS award in a tie while Cadenza receives first-time honors
SEOUL, June 19, 2014 /CNW/ - J.D. Power 2014 Initial Quality Study (IQS) has ranked the Kia Sportage and Kia Cadenza as leaders in the U.S. Small SUV and Large Car segments, respectively. Furthermore, Kia has moved up four positions over last year's IQS ranking and now stands at number six (in a tie) in the U.S. automotive industry for initial quality out of a field of 32 car brands. The 2014 Sportage ranked first (in a tie) in the Small SUV segment for the second consecutive year, and the Cadenza ranked highest in the prestigious Large Car category, recognized by IQS for its first U.S. model year.
"Kia's mandate has been to produce world-class and award winning vehicles aligning a corporate vision that includes continuous improvement and evolution as a core objective" said Maria Soklis, vice president and chief operating officer, Kia Canada Inc. "We are extremely proud of this achievement that has been recognized by J.D. Power and Associates noting that quality in our vehicle line-up has been a contributing factor to our rapid growth here in Canada."
Aside from Kia's highest ranking ever and Sportage's back-to-back honors, Cadenza's score was the second best for any Kia model in history. The annual report analyzed responses from 86,118 respondents in the U.S. with regards to 239 vehicle models across 23 segments. Vehicles were evaluated on driving experience, engine and transmission performance and a broad range of quality problem symptoms reported by vehicle owners.
About Kia Canada Inc.
Kia Canada Inc. (www.kia.ca – www.facebook.com/kiacanada) a maker of quality vehicles for the young-at-heart is a subsidiary of Kia Motors Corporation (KMC) which was founded in 1999 and sells and services high quality, class leading vehicles like the Soul, Forte, Optima and Sorento through a network of 185 dealers nationwide. Kia Canada Inc. employs 161 people in its Mississauga, Ontario headquarters and four regional offices across Canada, with an all-new state-of-the-art facility in Montreal. Kia's brand slogan "The Power to Surprise" represents the company's global commitment to surprise the world by providing exciting & inspiring experiences that go beyond expectations.
About Kia Motors Corporation
Kia Motors Corporation (www.kia.com) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 2.7 million Kia vehicles a year are produced in 10 manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 150 countries. Kia today has around 48,000 employees worldwide and annual revenues of over US$43 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.
SOURCE: KIA Canada Inc.
For further information: Jack Sulymka, National PR and Corporate Partnerships Manager, Kia Canada Inc, T: 905-755-6266, C: 416-316-3313, E: firstname.lastname@example.org; Maxime Surette, Public Relations Manager, Kia Canada Inc., T: 905-755-6272, C: 416-316-3313, E: email@example.com