Iconic design updated with dynamic and eye-catching front and rear
Optima now offers additional features and options to enhance comfort and
NEW YORK, March 27, 2013 /CNW/ - Kia Motors unveiled a significantly
updated version of its Optima mid-size sedan today at the 2013 New York
International Auto Show (NYIAS). Just three years ago, Kia attracted
the attention of the automotive world when the Peter Schreyer-penned
Optima mid-size sedan was unveiled at the 2010 NYIAS. Since that time,
the Optima has gained worldwide acclaim for its European-inspired
design and fun-to-drive performance. The 2014 Optima arrives with
updated front and rear fascias, retaining the vehicle's dynamic and
sporty proportions. The Optima's new premium amenities and convenience
options make the vehicle an impressive player in the competitive
mid-size sedan segment. The 2014 Optima is expected to arrive in Kia
retail showrooms in the third quarter of the year, and pricing will be
announced closer to the vehicle's on-sale date.
"The refreshed 2014 Optima elevates its world-class design in the
mid-size segment to new levels, offering new premium amenities and
convenience features," said Robert Staffieri, Director of Marketing,
Kia Canada Inc. "The multiple award-winning Optima, most recently named
Road & Travel Magazine's 'International Car of the Year', builds on its
previous success and further defines Kia's spirit of producing striking
vehicles that evoke an emotional connection."
Improvement of an Already Iconic Design
In a mid-size sedan segment long dominated by function over form, the
2014 Optima cements the model's status as a trailblazer of combining
style and substance in an affordably priced vehicle. Refining the
Optima's sculpted, high-end appearance, Kia's Frankfurt-based design
team enhanced the vehicle's front and rear fascias and the brand's
signature grille. The vehicle's bold stance and aerodynamic shape are
further accentuated by updated rear diffusers and a sweeping trunk lid.
Lighting up the European-inspired design are available front LED
positioning and standard fog lights, along with clear, newly designed
available LED rear lamps.
The enhancements continue within the cabin of the 2014 Optima, as
drivers are greeted with more upscale and high-tech amenities.
Activating the Optima's push-button ignition brings two new displays to
life: an available 4.3-inch TFT LCD instrument cluster and optional
high-resolution 8-inch navigation and telematics screen, an 8-speaker
Infinity®i sound system, and SiriusXM™ Satellite Radioii. All-new seat designs ensure a comfortable drive in the powerful and
spirited sedan, while an optional new Blind Spot Detection (BSD)iii system, which includes rear cross-traffic alert and rear parking
sensors, improve convenience and peace of mind.
Dynamic and Efficient Powertrains
The 2014 Optima is available with two powerful Theta II powerplants
featuring gasoline direct injection (GDI) technology: a 2.4-litre GDI
four-cylinder or a 2.0-litre GDI turbo engine. A 2.4-litre hybrid
powertrain is also available. The turbo-charged units deliver V6-type
power with the efficiency of a four-cylinder engine. The 2.4-litre
gasoline engine is mated to either a standard 6-speed manual
transmission, or an available six-speed automatic transmission
featuring Sportmatic® clutchless shifting, which is standard on the 2.0-litre turbocharged
engine. New for the 2014 Optima, and exclusive to the sporty SX model,
is Drive Mode Select (DMS), which adjusts transmission shift points and
steering weight, offering owners a customizable driving experience.
About Kia Motors Corporation:
Kia Motors Corporation (www.kia.com) - a maker of quality vehicles for the young-at-heart - was founded in
1944 and is Korea's oldest manufacturer of motor vehicles. Over 2.7
million Kia vehicles a year are produced in nine manufacturing and
assembly operations in five countries which are then sold and serviced
through a network of distributors and dealers covering around 150
countries. Kia today has over 47,000 employees worldwide and annual
revenues of US$42 billion. It is the major sponsor of the Australian
Open and an official automotive partner of FIFA - the governing body of
the FIFA World Cup™. Kia Motors Corporation's brand slogan - "The Power
to Surprise" - represents the company's global commitment to surprise
the world by providing exciting and inspiring experiences that go
About Kia Canada Inc.:
Kia Canada Inc. (www.kia.ca - www.facebook.com/kiacanada) a maker of quality vehicles for the young-at-heart is a subsidiary of
Kia Motors Corporation (KMC) which was founded in 1999 and sells and
services high quality, class leading vehicles like the Soul, Forte,
Optima and Sorento through a network of 181 dealers nationwide. Kia
Canada Inc. employs 162 people in its Mississauga, Ontario headquarters
and four regional offices across Canada, with an all-new
state-of-the-art facility in Montreal. Kia's brand slogan "The Power to
Surprise" represents the company's global commitment to surprise the
world by providing exciting & inspiring experiences that go beyond
i Infinity is a registered trademark of Harman International Industries,
ii Sirius services require subscriptions, sold separately after 3-month
trial included with vehicle purchase/lease. Subscriptions governed by
SiriusXM Customer Agreement at siriusxm.com© 2011 SiriusXM Radio Inc.
Sirius, XM and all related marks and logos are trademarks of SiriusXM
iii The Blind Spot Detection System is not a substitute for proper and safe
lane changing procedures. Always drive safely and use caution when
changing lanes. The Blind Spot Detection System may not detect every
object alongside the vehicle
SOURCE: KIA Canada Inc.
For further information:
Public Relations Manager
Kia Canada Inc.
Public Relations & Events Coordinator
Kia Canada Inc.