Extreme challenge held in the Yukon and Alaska will task both
competitors and vehicles
Kia Canada will supply 22 vehicles to be used as transportation and in
Team Canada is represented by Canadian Rugby player Ryan Smith and
MISSISSAUGA, ON, Jan. 12, 2012 /CNW/ - Kia Canada, in partnership with
Kia Deutschland, is proud to announce that they are the official
vehicle sponsor of the 2012 Fulda Challenge. Entering into its 12th year, the Fulda Challenge is an annual arctic extreme adventure where
competitors from all over the world come together to test their
strength, determination and endurance against the harsh arctic
Spanning six days, between January 12 to 17, 2012, the competition
encompasses 10 events designed to challenge athletes in harsh weather
conditions. Some of the events consist of 20KM cross-country skiing,
helicopter drop, crossing a one-mile canyon on a rope and Ski-Joring
behind a Kia Sportage.
Kia Canada will support the Fulda Challenge as the official vehicle
sponsor in 2012, which showcases the dynamic, versatile ability of both
the award winning Compact Utility Vehicles (CUV) - 2012 Kia Sorento and
2012 Sportage in demanding conditions. As part of the partnership, Kia
Canada will supply ten Sportage EX Luxury with all-wheel drive and
twelve Sorento EX Luxury and SX models with all-wheel drive. The
vehicles will be used in multiple events to transport athletes, press
and supplies from various locations.
"Winters in the Yukon are grueling and Canadians need reliable vehicles
that will perform to the highest of standards, even in the harshest of
climates," said Robert Staffieri, Director of Marketing Kia Canada Inc.
"The 2012 Fulda Challenge presents a unique opportunity to really
showcase our vehicles abilities, specifically the Sportage and Sorento,
and we're confident that they will not only meet and exceed the demands
of this extreme decathlon, but also in everyday life."
The Kia Sorento Compact Utility Vehicle (CUV) is the first Kia vehicle
in Canada to sell over 15,000 units in a year, with 15,105 total units
sold in 2011. The demand for Sportage in 2011 contributed to 122.5%
growth over 2010, with 7,766 units sold. Additionally, both vehicles
have achieved 'Top Safety Pick' from the Insurance Institute for
Highway Safety (IIHS) making them one of the safest CUV's on Canadian
roads. Earlier in 2011, the Kia Sportage was awarded 'Motoring Car of
the Year' from Motoring TV and more recently the 2012 Compact Utility
of the Year from Auto123.com.
The Sorento is well equipped for Canadian winters with an available
full-time AWD system with lockable centre differential for improved
performance on slippery and icy surfaces. The Sportage comes with an
available Dynamax Intelligent all-wheel drive system (AWD) that can
actually anticipate wheel slippage before it occurs and then engage,
automatically, to help maintain better traction and control in all
kinds of weather.
Selected to represent Team Canada is Ryan Smith and his spouse Chantal
Mackenzie. Ryan has represented Canada in the 2003, 2007 and 2011 Rugby
World cup. In the final game against New Zealand Ryan played his 51st match for Team Canada, an accolade held by few, and managed to score a
try against France who is currently ranked 2nd in the world. Chantal Mackenzie loves to be outdoors and is no stranger
to competitive sports. Previously, Chantal was a competitive equestrian
for 10 years and long distance runner. When Chantal is not riding
horses or running she spends her time downhill skiing, hiking and
snowmobiling. Together the two of them represent a strong competitive
team worthy of wearing the Maple Leaf on their jackets.
Follow Team Canada and the Fulda Challenge at www.facebook.com/kiacanada
Kia Canada will be collaborating with Bradford Productions to develop a
one-hour documentary, chronicling Team Canada's training and experience
throughout the challenge, which will air on TSN and TSN2 in early 2012.
Kia Canada Inc. (www.kia.ca) -- a maker of quality vehicles for the young-at-heart -- is a
subsidiary of Kia Motors Corporation (KMC) in Korea was founded in 1999
and sells and services high quality class leading vehicles like the
Soul, Forte and Sorento through a network of 174 dealers nationwide.
Kia Canada Inc. employs 150 people in its Mississauga, Ontario
headquarters and four regional offices across Canada. Kia Motors
Corporation continues to showcase the company's global commitment to
surpassing customer expectations through continuous automotive
SOURCE KIA Canada Inc.
For further information:
Kia Canada Inc. Media Contacts:
National Marketing Manager
Public Relations Manager