How to use social media to improve your job search in the new year.
TORONTO, Jan. 31, 2012 /CNW Telbec/ - Searching for a new job in 2012 is
nothing like it used to be even just five years ago. Today, most of us
use some form of social media on a daily basis, but according to
Randstad Canada, the country's leader for staffing, recruitment and HR
Services, it's important for jobseekers to job search with social media and to use the power of social media as a viable tool to advance their
Stacy Parker, Executive Vice President of Marketing for Randstad Canada
says, "Social media is fun, but it's also a powerful tool to have in
your arsenal when it comes to finding a job, connecting with key people
in your industry or for establishing yourself as a thought leader in
your field," she adds. "Having a social media presence can positively
impact your face-to-face networking activities, and can also help you
tap into the hidden job market of positions that are not advertised."
Parker provides a few tips that will help job seekers incorporate social
media effectively into the job search process.
Optimize your LinkedIn profile. LinkedIn is the largest professional social networking site in the
world and over 5 million Canadians are a part of it. By making sure
your profile is 100% complete, you will appear more often in search
results. You can also target keywords people are searching for to
increase your visibility.
Get some LinkedIn recommendations. LinkedIn wants you to have at least three. The best way to get them?
Write one for someone else, people more often than not, obey the law of
reciprocity, give them something and they'll want to give you something
in return (LinkedIn even helps you out by asking them if they would
like to return the favour).
Setup your privacy settings correctly on Facebook. With the new timeline option, it's easy to become confused regarding
who is seeing what. Can friends tag you in photos before you approve
them? Maybe you've thought of that but can they check you into places
without your approval? Make sure a prospective employer doesn't see
anything they shouldn't!
Have an online presence. Are you a ghost online? The other extreme of sharing too much
information, is nothing at all. If a potential employer Googles you and
absolutely nothing comes up… you won't appear to be relevant and you
may be passed over for more savvy applicants that have online
Refine your brand. You might have a great reputation at work, but what does your online
reputation look like? In fact, when was the last time your Googled
yourself? Your brand reputation can make or break your chance at
getting that job. Yes, maybe your fellow bloggers enjoyed that rant
about your old boss, but a new boss might not like the idea. If you are
using any inappropriate language or are commenting on controversial
issues or blog posts, you may want to consider a blog pseudonym.
For more tips on how to incorporate social media with your job search,
About Randstad Canada: Randstad Canada is the Canadian leader for staffing, recruitment and HR
Services. As the only fully integrated staffing company in the country,
we understand the recruitment needs and demands of employers and job
seekers across all levels and industries. Through our insightful
knowledge of local markets, employment trends and global network of
recruitment experts, we are shaping the Canadian world of work. Visit randstad.ca
SOURCE RANDSTAD CANADA
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