Award winning agency launches new branding & website
TORONTO AND VANCOUVER, May 20, 2014 /CNW/ - Inventa announced today that
they have hired Daryn Sutherland as the new Vice President of Account
Services, effective April 14th, 2014. Daryn joins Ren Olivieri, Vice President Strategy / Creative
Director, as the latest senior leader in a series of strategic hires at
the award winning agency.
In addition to the new members of the leadership team, it was announced
that Inventa has refreshed its brand to better align with both the
range of services that the company offers today, and the direction of
the agency. The company has updated their collateral materials and
launched a new user-friendly website at www.inventaworld.com . These updates come at a time of steady and significant growth for the
company as new associates have been added at both the head office in
Toronto, and the affiliate office in Vancouver.
"These changes to our team and brand mark a pivotal point in the journey
that we embarked upon eighteen years ago," said Brent Nichols,
Co-Founder of Inventa. "We began by putting products in people's hands,
creating an immersive brand experience. In today's world, the dynamics
are changing fast, so we have been quietly re-engineering our company
and our service offering in order to provide our clients with the best
possible business solutions. The new brand aligns the company we have
always been, with the one we have become. It respects our heritage as
the innovator and thought leader in the industry, while celebrating our
evolution to a more integrated creative agency."
About the new VP Account Service
New to Inventa, but definitely not new to the agency world, Daryn has
joined Inventa after career building stints at Cundari, Taxi,
Bensimon-Byrne and Y&R.
Daryn has a diverse background that includes automotive, consumer
packaged goods, association branding, and not-for-profit awareness.
With extensive brand, CRM, retail and digital experience, Daryn has
demonstrated her ability to craft the right consumer approach to drive
the desired business results.
A strong leader and team player, Daryn has built a track record of
bringing the best out of her team and fostering a collaborative
relationship with her clients.
"I'm thrilled to be at an agency that is able to deliver 360 degree
solutions", commented Daryn Sutherland. "Inventa's track record with
experiential marketing speaks for itself. Now, as we put the right team
in place, we've been able to deliver a wider range of skills to
complement our heritage."
Ren Olivieri's creative career includes successful stints at Cossette,
MacLaren McCann and The Hive. His work for Reebok, Corona, Jack
Daniels, XBOX and Bell garnered numerous industry awards and he has
made an immediate impact on Inventa's client base including Nintendo,
Kraft and Coca Cola.
"Our business is not just experiential anymore; clients are demanding a
more integrated approach to creative, one that works across multiple
mediums. Inventa has evolved to meet those needs and we are truly an
ideas first, people centric agency that will live up to its philosophy
- to create media agnostic experiences that are designed to be sharable
and engage people." said Olivieri.
The brand and website were designed internally by the creative agency
led by Olivieri and Associate Creative Director, Rob Ciancamerla.
Inventa is an industry leading experiential marketing agency with
offices in Toronto and Vancouver. Founded in 1996 by David and Brent
Nichols and Geoff Cribbs, Inventa has grown into an award winning firm
representing industry leaders like Coca-Cola, CIBC, Nintendo,
Government of British Columbia and Kellogg's.
Inventa is a privately owned company that recognizes the importance of
sustainable living and philanthropy, and is committing to supporting
the communities in which they live and work.
Image with caption: "The Inventa Brand Experience Logo (CNW Group/Inventa Sales & Promotions Inc.)". Image available at: http://photos.newswire.ca/images/download/20140520_C9056_PHOTO_EN_40538.jpg
Image with caption: "Ren Olivieri - VICE-PRESIDENT of STRATEGY, CREATIVE DIRECTOR - Ren's creative career includes successful tours at Cossette, MacLaren and most recently, a 3-year stint as Associate Creative Director at THE HIVE where he contributed to work on Coca-Cola, Reebok Hockey and Jack Daniels. (CNW Group/Inventa Sales & Promotions Inc.)". Image available at: http://photos.newswire.ca/images/download/20140520_C9056_PHOTO_EN_40540.jpg
Image with caption: "Daryn Sutherland - VICE-PRESIDENT of ACCOUNT SERVICES - Daryn joins Inventa after career building stints at TAXI, Bensimon-Byrne and Y&R. Most recently Daryn spent 4 years at Cundari as Group Account Director, leading the BMW business. (CNW Group/Inventa Sales & Promotions Inc.)". Image available at: http://photos.newswire.ca/images/download/20140520_C9056_PHOTO_EN_40536.jpg
SOURCE: Inventa Sales & Promotions Inc.
For further information:
General Manager, Inventa