A record increase of 8.4% for September 2013
LAVAL, QC, Oct. 17, 2013 /CNW Telbec/ - The Société de transport de
Laval set a new record for ridership for September 2013 with an
increase of 8.4%. This considerable jump was warmly welcomed by
President Jean-Jacques Beldié who applauded the numerous actions taken
by the STL over the past few years to promote the use of public transit
"This increase is the result of years of hard work that we have put into
operating and developing our bus network and by focusing on quality and
performance in order to attract and retain our clientele. The results that we see today are an eloquent testimony to the fact that
all this hard work and dedication is bearing fruit."
Since the beginning of the year, we have seen an average increase in
ridership of 4.5% which represents nearly a million trips. We haven't
seen that kind of growth since 2001.
Aside from the improvements made to quality and the services offered,
the considerable increase seen in September is particularly
attributable to In Town Without My Car Day which was an immense success. For this year's one day event, 12,947
passengers took advantage of a special $1 fare. That is an increase in
ridership of nearly 5.7% which represents an additional 4,586 trips and
more importantly, it means a reduction of 2,000 vehicles on the road in
When we compare September 2013 with September 2012, it is important to
remember that there was a student strike last year in Quebec that
affected the return to classes which were pushed back to the month of
"Despite this context, our loyalty and punctuality is among the best in
the entire world" says Guy Picard, General Manager of the STL. "We managed to make the most of the difficult economic climate and the
skyrocketing increase in the price of gas. We are also working with
Laval businesses to help manage the mobility of their staff and the
commuting habits of their workers. We are working to improve
accessibility to job locations and reduce the use of cars with single
passengers as well as promoting alternative means of transportation
including ride sharing."
Among the projects that are currently on the table for the STL are
continued research into the use of electric buses, increasing services
on the busiest roads (Curé-Labelle, Le Corbusier, des Laurentides,
Notre-Dame, de la Concorde, Dagenais and Saint-Martin), a rapid transit
bus service (RTBS) along Le Corbusier, implementing temporary and
permanently reserved bus lanes as well as prioritization of the traffic
lights at various intersections.
"We are truly on the path to success for our challenge to reduce per
person greenhouse gas emissions related to the transportation of Laval
citizens by 50% by 2031" says Jean-Jacques Beldié. "The amazing
response we have received from the people of Laval in terms of
increased ridership is great motivation to continue our efforts."
The STL, taking action
The STL is responsible for over 20 million trips annually.
The STL has rolled out the STL Synchro system to keep its clients
informed in real time about its schedules and buses.
The STL's fare policy is geared to encourage families to use public
transit: an adult who pays a regular fare during the week or on
statutory holidays can be accompanied by up to five children under the
age of 12 for free. This policy is also applicable on smog days between
July 1st and Labour Day. The $1 reduced fare on smog days during the summer
period is a first in Quebec.
The STL has partnered with the Association québécoise de lutte contre la
pollution atmosphérique, Communauto and the Réseau de covoiturage to
encourage the use of sustainable transportation in Laval.
We are using our Facebook and Twitter accounts to share our news and
We created My STL to offer our clients the opportunity to receive
updates about their regular bus lines and to find out what's new at the
Since the launch of our Operational support and user information system
in 2009, we have increased our punctuality rate to nearly 90 %.
The STL has received several awards and distinctions including the
AQTr'S Grand prix d'excellence en transport en commun in 2010, which
solidified our reputation for excellence.
In 2011, the STL took the AQTr Communication Grand Public prize for its
Smog alert program.
In May 2012, the STL received the CUTA Prix de leadership des
entreprises in the Innovation category for the CLIC carpooling project.
In May 2013, the AQTr awarded the STL their Coup de cœur du jury
d'honneur award for two projects: The Operational support and user
information system for paratransit (OSIS) and CLIC the electric
carpooling project launched in conjunction with the AMT.
In June 2013, CUTA honoured the STL with two Corporate Leadership
Awards: one in the Innovation category for our Operational support and
user information system for paratransit (OSIS) and the other in the
Marketing and Communications category for the "Let's Develop Together"
In May 2012, the STL launched its new STL Sustainable mobility solution
for businesses and organizations that are conscious of managing the
travels of their employees more efficiently.
In November 2012, the STL signed the International Union of Public
Transport's (IUPT) Charter on Sustainable Development.
In March 2013, the STL became the first transportation company in Quebec
to be a certified "Healthy Enterprise"!
SOURCE: Société de transport de Laval
For further information:
Communications and marketing Director
Société de transport de Laval