Two Employees Visit Kosovo for a once in a lifetime opportunity
BURLINGTON, ON, May 22, 2014 /CNW/ - IKEA Canada has welcomed home two employees from a life-changing trip to
Kosovo, as part of the company's IWitness Global Citizen program. The
program allows IKEA employees from all over the world to experience the
impact of Save the Children, UNICEF, UNHCR and Soft Toys for Education
projects, funded by the IKEA Foundation. Experiences like IKEA's
IWitness program allow participants to see the difficult realities that
exist in many parts of the world and how it is possible to make
positive and lasting changes.
"We know our employees share our passion for having a positive impact
through our business," says Kerri Molinaro, President of IKEA Canada.
"We are proud to be able to offer this unique experience to witness the
impact IKEA Foundation projects have around the world. Through this
program we empower passionate brand ambassadors to return home and
share their experience within the organization."
This year, the two IKEA Canada employees who travelled to Kosovo were
accompanied by Ylber Kusari from Save the Children Canada, a former
resident of Kosovo who has personally benefited from emergency aid,
like that from Save the Children.
"As someone who was born and raised in Kosovo and lived through
oppression and war, I know first-hand that children are most affected
by conflict and the rebuilding process - which is why this Global
IWitness trip is tremendously important to me," said Ylber Kusari, Save
the Children. "While Kosovo's education system is still struggling to
reflect a young, multi-ethnic and inclusive democracy 15 years after
the conflict, the IKEA Foundation's support of Save the Children
projects is making a real difference, helping children learn in a safe,
inclusive and engaging way."
IWitness trips are part of IKEA's People and Planet Positive
sustainability strategy. Launched in 2012, it outlines ambitious
environmental and social goals for IKEA to reach by 2020. The three
focus areas of People & Planet Positive are to inspire and enable
millions of people to live a more sustainable life at home; to pursue
resource and energy independence; and to create a better life for
people and communities.
IKEA is a leading home furnishings retailer with 342 stores in 42
countries worldwide, which are visited by 776 million people every
year. IKEA Canada has 12 stores which are visited by over 25 million
people every year. Last year the IKEA.com websites attracted 1.1
billion visitors. Founded in 1943, IKEA's business philosophy is to
offer a wide range of products of good design and function at prices so
low, the majority of people can afford them. For more information on
IKEA, please visit: www.IKEA.ca.
SOURCE: IKEA Canada
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