IKEA is handing out 18,000 free moving boxes in Montreal until July 1
BURLINGTON, ON, June 26, 2012 /CNW/ - Fireworks may be going off across
Canada on Sunday July 1, but for many residents in Quebec the sparks
will be flying to get packed up and moved before leases expire. To help
out, IKEA will be moving through Montreal with a delivery truck full of
16,000 moving boxes between Wednesday, June 27 and Saturday, June 30.
The truck is fitted with a GPS tracker so people can get real-time
updates on its location through IKEA Canada's Facebook and Twitter
sites; www.facebook.com/IKEACanada and @IKEACanada.
In addition to the mobile truck, the furniture giant will also be giving
out 2,000 free boxes attached to street level billboards at 20
locations around the city of Montreal from Monday, June 25 to Sunday,
July 1. To help make packing easier, passers-by are welcome to help
themselves to the boxes. The boxes are printed with a helpful meatball
dinner offer for people whose kitchens aren't set up yet and a great
discount offer for those who are looking to decorate their new home.
"At IKEA, we aim to interact with our customers in a way that is
meaningful to their lives, while having some fun." Says Madeleine
Löwenborg-Frick, Public Relations Manager, IKEA Canada. "We know that
moving boxes are hard to come by, and this way we can help both with
providing the boxes and the handy offers that come printed on them."
Each box is made of 85% recycled material and can be brought back to an
IKEA store after moving day to be recycled properly.
IKEA is a leading home furnishings retailer with 325 stores in 40
countries worldwide, which are visited by 734 million people every
year. IKEA Canada has 11 stores which are visited by over 25 million
people every year. Last year the IKEA.com websites attracted 904
million visitors. Founded in 1943, IKEA's business philosophy is to
offer a wide range of products of good design and function at prices so
low, the majority of people can afford them. For more information on
IKEA, please visit: www.IKEA.ca.
Image with caption: "To celebrate Moving Day in Quebec, a special IKEA delivery truck will be moving through Montreal to hand out 16,000 moving boxes between Wednesday and Saturday this week. To get real-time updates on the truck's location, visit www.facebook.com/IKEACanada or follow @IKEACanada on Twitter. (CNW Group/IKEA Canada)". Image available at: http://photos.newswire.ca/images/download/20120626_C3906_PHOTO_EN_15664.jpg
SOURCE IKEA Canada
For further information:
Public Relations Manager