Groupe Germain Hospitalité Continues National Expansion: First ALT Hotel outside of Quebec opens at Toronto Pearson International Airport

ALT Hotel Toronto Pearson offers basic luxuries, fresh food on the go and ALTEXPO!

MONTREAL, July 10, 2012 /CNW Telbec/ - The first ALT Hotel to be built outside of Quebec is now open and welcoming guests at Canada's leading airport, the Toronto Pearson International Airport. The modern 13-floor, 153-room hotel occupies a prime location adjacent to the airport terminals at the end of the LINK train line that runs every five minutes, 24 hours a day, seven days a week.

"Our brand of hospitality has been welcomed in markets across Canada and we are thrilled to now be offering an ALTernative hotel experience to the millions of travellers who transit through Toronto Pearson International Airport every year," said Christiane Germain, co-president and CEO of Groupe Germain Hospitalité.

"We are very excited to be working with Groupe Germain Hospitalité," said Pamela Griffith-Jones, Chief Marketing and Commercial Officer for the GTAA. "The ALT Hotel concept is an ideal fit for our business and leisure guests who are looking for simple, yet stylish accommodations close to the airport at an affordable price."

ALT Hotels are an innovative no-frills-chic hotel concept combining modern design and eco-friendly features at the same affordable rate, every day, all year round.

"In our view, being ALTernative means knowing what counts for our guests. Complimentary WIFI, ultra comfortable bedding and mattresses, healthy food on the go and cutting edge meeting spaces are just some of the basic luxuries that can be found at ALT Hotel Toronto Pearson," continued Christiane Germain.

At ALT Hotel Toronto Pearson, guests can choose to relax in their room, work out in the gym or play a game of pool in the lounge while waiting for a flight or in between meetings. They can also have a hot or cold meal made from a variety of fresh grab-and-go foods at ALTcetera, or contribute to the interactive mural in the hotel lobby.

ALTEXPO: A collective work of art
ALT Hotels held a photo contest via Instagram in order to create a collective work of art designed specifically for the ALT Hotel Toronto Pearson. More than 80 000 images, inspired by a daily color theme, were submitted by participants from all over the world over a two-week period. The final installation featuring thousands of Instagram pictures also includes LCD screens that display the contest photos as well as new photos submitted by hotel guests in real time.

"After hospitality, design makes up the greater part of our DNA. We wanted to have something unique for the lobby, an original work of art that was a testament to creativity and modern design. It was completely natural for us to collaborate with the community via social media," said Marie Pier Germain, Director of Special Projects at Groupe Germain Hospitalité. "We were amazed by the overwhelming response and the quality of the photographs we received. We are looking forward to seeing the mural evolve as our guests share new images of their ALTernative experience while at the hotel."

From ALT to ALT: a national expansion
Built near major highways, airports or in urban centres, ALT Hotels can be found in Québec City, in Montréal's Quartier Dix30 and now at Toronto's Pearson International Airport. Groupe Germain Hospitalité plans to operate ten ALT Hotels across Canada by the end of 2016 and is currently building three new properties at Halifax's Stanfield International Airport, in Montreal's District Griffin and in Winnipeg's Sports Hospitality and Entertainment District (SHED).

A green hotel
ALT Hotels boast a series of energy-saving features: geothermal heating and cooling; heat recovery from indoor air that is vented outside and from the water used in commercial washers; energy-efficient lighting throughout and motion detection sensors in stairwells to reduce lighting by 50% when not in use; direct digital control system for ventilation, heating and cooling; as well as a white roof to minimize the creation of heat islands.

About Groupe Germain Hospitalité
Ranked as one of Canada's 50 Best Managed Companies, Groupe Germain Hospitalité is a family-run business from Quebec City that owns and operates three no-frills-chic ALT Hotels and five Le Germain Boutique-hotels across the country. Groupe Germain Hospitalité is renowned for the impeccable warmth, hospitality and style it brings to its properties. Every year, the 500 member team welcomes guests for 210.000 overnight stays, bringing the total number of stays to nearly 2M since the opening of the first property in 1988. For more information, visit www.groupegermain.com

Photos of the ALT Hotel Toronto Pearson as well as the ALTEXPO collective work of art can be found on our Flickr Photo stream at http://flickr.com/gp/hotelgermain/Ff6741/. High resolution images are available on request.

Image with caption: "ALT Hotel Toronto Pearson is an innovative no-frills-chic hotel concept combining modern design, eco-friendly features and essential services and amenities like complimentary WIFI and ultra comfortable mattresses, all at the same affordable $149 rate, every day, all year round. (CNW Group/Groupe Germain)". Image available at: http://photos.newswire.ca/images/download/20120710_C7370_PHOTO_EN_16164.jpg

PDF available at: http://stream1.newswire.ca/media/2012/07/10/20120710_C7370_DOC_EN_16166.pdf

SOURCE Groupe Germain

For further information:

For more information or for an interview, contact:

Stacey Masson
Groupe Germain Hospitalité
514 954-4414, extension 224
smasson@hotelboutique.com

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Groupe Germain

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