WINNIPEG, Nov. 14, 2013 /CNW/ - Great-West Life, London Life and Canada
Life have pledged $75,000 to the Canadian Red Cross to support relief
efforts in the wake of Typhoon Haiyan in the Philippines.
The companies are contributing $25,000 to support immediate relief
efforts through the Canadian Red Cross Disaster Relief Fund. An
additional $50,000 contribution to the fund in early 2014 will go
toward longer-term reconstruction, medical, housing and related needs
as determined through ongoing contact with Red Cross and their
monitoring of need.
"We make this pledge knowing the Red Cross can bring urgently needed
relief for the people in the Philippines most affected by Typhoon
Haiyan," says Dave Johnston, President and Chief Operating Officer for
Great-West Life, London Life and Canada Life. "All of us, including
many of our staff, clients and distribution associates with ties to the
Philippines, are following the situation, including relief efforts,
with deep concern."
The Canadian Government has announced it will match the donations of
individual Canadians until December 9, 2013. To be eligible, donations
must be made to a registered Canadian charity and earmarked for Typhoon
About Great-West Life, London Life and Canada Life
Responsible and ethical management is an intrinsic value of the
companies and is essential to long-term profitability and value
creation. As an Imagine Caring Company supporting the principles of
corporate citizenship and benchmarks for community investment
established by Imagine Canada, the companies donate a minimum of one
per cent of average pre-tax profits to non-profit, charitable and
community organizations each year.
Learn more about the organization's corporate social responsibility.
SOURCE: Great-West Life Assurance Company
For further information:
Marlene Klassen, APR
Assistant Vice-President, Communication Services