Video: See how smartPATH 2.0 gets members interactive online with an innovative group retirement and savings plan educational resource.
Customized to reflect each participating employer's specific group
retirement and savings plan design and features, smartPATH 2.0 changes the way members interact with their plan's educational
resources, helping them to better understand financial decisions.
WINNIPEG, Dec. 11, 2013 /CNW/ - Great-West Life today launched smartPATH 2.0, an interactive online resource designed to help employers better
engage their employees in retirement education, planning and saving.
Presented in a first-person point of view, the immersive and virtual
neighbourhood can be customized to reflect the details of each
participating employer's specific group retirement and savings plan.
Informative touch points throughout the experience educate members
about their specific group retirement and savings plan, while
encouraging and facilitating enrolment.
Responsive design makes the website accessible from desktop computers,
tablets and mobile devices, allowing potential members to view and
participate whenever and wherever they want.
"According to conventional industry thinking, people take a rational and
logical approach to planning for retirement," says Jeff Aarssen,
Vice-President of Group Retirement Services Sales and Marketing for
Great-West Life. "In reality, many employees with access to a work
pension plan are still not on track to achieve adequate retirement
income because they fail to participate or fully engage in their
employer-sponsored retirement program - even when there is a matching
employer contribution," he adds.
Aarssen says behavioural finance theory has found these decisions are
strongly influenced by emotion, psychology and mental shortcuts, citing
a recent industry survey of capital accumulation plan members that
found unengaged members wanted employers to present educational
information in more interesting and motivating ways.
"SmartPATH 2.0 was designed using behavioural finance and motivational theory,"
Aarssen explains. "This approach acknowledges the role emotions play in
financial decision-making, and provides information in a manner that
appeals to a broad range of ages and learning styles, so we can help
people make better financial decisions."
A new video highlights a selection of the resources available to Great-West Life
plan members once they sign in to smartPATH 2.0.
About Great-West Life
Great-West Life is a leading provider of capital accumulation plans in
Canada, administering over 17,500* group retirement plans and over 1.3
million* member accounts. In the United States, Great-West Financial is
the fourth-largest group retirement plan record keeper based on total
participants, and Putnam Investments adds to the organization's North
American presence in this market.
* As at July 31, 2013
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Video with caption: "Video: See how smartPATH 2.0 gets members interactive online with an innovative group retirement and savings plan educational resource.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20131211_C7681_VIDEO_EN_34650.mp4&posterurl=http://photos.newswire.ca/images/20131211_C7681_PHOTO_EN_34650.jpg&clientName=Great%2DWest%20Life%20Assurance%20Company&caption=Video%3A%20See%20how%20smartPATH%202%2E0%20gets%20members%20interactive%20online%20with%20an%20innovative%20group%20retirement%20and%20savings%20plan%20educational%20resource%2E&title=GREAT%2DWEST%20LIFE%20ASSURANCE%20COMPANY%20%2D%20Great%2DWest%20Life%20launches%20smartPATH%202%2E0&headline=Great%2DWest%20Life%20launches%20smartPATH%202%2E0%20%2D%20a%20new%20way%20for%20employers%20to%20engage%20employees%20in%20retirement%20education%2C%20planning%20and%20saving
SOURCE: Great-West Life Assurance Company
For further information:
Marlene Klassen, APR
Assistant Vice-President, Communication Services