Heart and Stroke Foundation's annual fashion show to highlight women's heart health at World
MasterCard® Fashion Week in Toronto.
TORONTO, Feb. 20, 2013 /CNW/ - Celebrities, top fashion designers and
some very special Canadian golden girls to showcase women's heart
health at the sixth annual Heart Truth Fashion Show on March 21, as part of World MasterCard® Fashion Week in Toronto.
The Heart Truth Fashion Show will once again feature a stellar parade of
Canadian celebrities from the worlds of sports, television, film and
media, modeling one-of-a-kind creations by top Canadian fashion
But this year, celebrities will share the spotlight with the winning
nominees of The Heart Truth's Models of Health program. Three starring
seniors will grace the runway to highlight that putting your heart
health first is always in fashion, says Bobbe Wood, president, Heart
and Stroke Foundation.
"At this year's Heart Truth Fashion Show, we want to show Canadian women
what 'making health last' looks like in your senior years, so we've
invited a few golden girls to strut their stuff and share their heart
truth," says Wood. "We want all women to make heart healthy lifestyle
choices now so they can lead a long, full and vital life with time and
energy for family, friends and personal pursuits."
The three Models of Health slated to appear on the catwalk were chosen
for exemplifying living well into their senior years as a result of
making heart healthy choices throughout their lives. The program drew
more than 245 entries from across Canada. Nominees included an
impressive range of health role models, from a 91-year-old active
sportswoman who's game for street-hockey, to an 86-year-old woman who
splits time between swimming and university studies.
Photos and profiles of Model of Health nominees are featured at http://thehearttruthca.tumblr.com. Survivors of heart disease and stroke will also be walking the runway,
sharing their personal stories that highlight the need for women to
make their own heart health a priority.
Models rocking the Red Dress for the cause this year include:
Margaret Abbott-Brown, Model of Health
Cheryl Bernard, Olympic Silver Medallist, Women's Curling;
Liona Boyd, singer/songwriter and guitarist
Erica Ehm, Publisher, YummyMummyClub.ca;
Claire MacDonnell, Model of Health
Suhana Meharchand, Host, CBC News Network
Traci Melchor, Reporter, CTV's ETALK;
Melanie Nicholls-King, Actress, Global's Rookie Blue and The Wire
Janet Parr, heart disease survivor
Sandra Rinomato, HGTV Host and real estate broker
Jaime Salé, World Champion and Olympic Gold Medallist, Pair Skating;
Sonja Smits, Actor/Founder - Closson Chase Vineyards;
Stacey Tookey, 3 x Emmy Nominated Choreographer for "So You Think You Can Dance" U.S.
Jennifer Valentyne, LiveEye Host of City's Breakfast Television;
Gladys Wenger, Model of Health
Hayley Wickenheiser, Women's National Ice Hockey Team Captain and Four-Time Olympic
Nanette Workman, Rock and Blues Singer
The Heart Truth Fashion Show will bring the Red Dress to life on the
runway Thursday, March 21 at 9 p.m., to close out the evening at
Toronto's World MasterCard® Fashion Week at David Pecaut Square in
downtown Toronto. Media are advised to save the date, and RSVP to Ryley.Murray@edelman.com by Friday, March 15.
This year, for the first time ever, a limited number of VIP tickets will
be made available for purchase by the public exclusively at www.worldmastercardfashionweek.com for $50/each. Proceeds will be donated to the Heart and Stroke
Foundation's The Heart Truth campaign. Tickets are slated to go on sale
on February 25 and will be available first come, first served.
For those who cannot attend the show in person, The Heart Truth campaign
is streaming the fashion show live across the country on March 21 at 9
p.m. EST at www.thehearttruth.ca/livefashionshow and www.facebook.com/TheHeartTruth. Canadians are invited to cheer their favourite ladies down the runway,
and join the festivities on The Heart Truth's Facebook and Twitter
"We're encouraging women across Canada to celebrate the cause, get
dressed up in red dresses and watch the online show from home with
their friends," says Wood. "We've put together The Heart Truth viewing
party toolkit, which includes everything from invites to games and trivia -
everything you need to make a night of it - and it's available for
download at www.thehearttruth.ca/toolkit."
About The Heart Truth™ campaign
The Heart and Stroke Foundation's The Heart Truth campaign calls on
women to put their own health first by assessing their risk for heart
disease and stroke, talking to their doctor, and making heart healthy
lifestyle choices in order to enjoy a long and healthy life with their
Heart disease and stroke is a leading cause of death for women in
Canada,1 but most don't know it. Heart disease is not a "man's disease": women
are more likely than men to die of a heart attack or stroke.
But by taking care of themselves and making incremental heart healthy
lifestyle changes, women can reduce their risk of heart disease and
stroke by as much as 80 per cent and make health last.
Women are encouraged to assess their risk for heart disease and stroke, and find questions to ask their doctor at TheHeartTruth.ca. Find community support at Facebook.com/TheHeartTruth, heart health tips at twitter.com/TheHeartTruthCA and healthy lifestyle inspiration at pinterest.com/ TheHeartTruthCA.
The Heart Truth campaign gratefully acknowledges the support of founding
sponsor, Becel, and contributing sponsors Chatelaine, Post Shredded
Wheat, and Health Check™, without whom the program would not be
About The Heart and Stroke Foundation™
The Heart and Stroke Foundation (www.heartandstroke.ca), a volunteer-based health charity, leads in eliminating heart disease
and stroke and reducing their impact through the advancement of
research and its application, the promotion of healthy living, and
advocacy. Its vision is 'Healthy lives free of heart disease and
stroke. Together we will make it happen.'
Investing in Canada's Future 2003-2004, Canadian Institutes of Health Research (CIHR), 2004
How to make sure the beat goes on protecting a woman's heart, Johnson PA, Manson JE -Circulation, 2005; 111: e 28-33
Media backgrounders, model and designer bios, high resolution images and
broadcast quality video are available for download at thehearttruth.ca/media-room.
Image with caption: "The Heart Truth (CNW Group/HEART AND STROKE FOUNDATION)". Image available at: http://photos.newswire.ca/images/download/20130220_C6924_PHOTO_EN_23887.jpg
SOURCE: HEART AND STROKE FOUNDATION
For further information:
For media interviews, contact:
(on behalf of Heart and Stroke Foundation)
Tricia.Soltys@edelman.com; Ryley.Murray@edelman.com; Alex.Green@edelman.com; Andrea.Lopez@edelman.com