Gold Medalist Bruny Surin and Yahoo! Bring Quebecers All the Action from The London Games

82 per cent of Quebecers will be glued to their computer screens during the Games and Yahoo! Quebec will be there with the latest scores and news from London

MONTREAL, July 18, 2012 /CNW Telbec/ - Yahoo! Québec today launched coverage of the London Games with an impressive team of journalists and experts who will deliver all the news and developments during the 16 days of competition. Bruny Surin, gold medal winner in the 4x100 relay at the 1996 Atlanta Games, will be covering the diving, swimming and gymnastics competitions as an analyst for Yahoo! Quebec Sports, as well as the onsite action for daily video clips.

"I'm very pleased and proud to be part of the Yahoo! team and contribute to Yahoo's coverage of this year's Summer Games in London," said Bruny Surin a few days prior to his departure. "I am very much looking forward to the games beginning and reliving those magic moments all over again."

Quebecers Plan To Follow the Games Online
According to a recent omnibus survey commissioned by Yahoo! Canada, three quarters of Québec respondents intend to follow the Games this summer. The survey reveals that TV (89%) and Internet (82%) will be the preferred media for Quebecers to stay informed during the competition.

"We are pleased to provide our Quebec users with a completely interactive digital experience during the London Games, said Michel Fradette of Yahoo! Québec. Site visitors will be able to react to and discuss the Games in real time with other users and even predict the winners with Yahoo!'s London Pick 'Em fantasy game."

In addition to its own editorial team, Yahoo! Québec will draw on Yahoo!'s global team, which includes over 17 journalists and many special contributors, analysts, experts and producers.

Coverage of the London Games on Yahoo! Québec
Coverage will also include a range of multi-platform content and sections:

  • Memorable Moments - Via video, we will celebrate the most riveting moments in Summer Games history through the eyes of those who were there, including moments like Nadia Comaneci's string of perfect 10s in Montreal and Sylvie Fréchette's incredible performance in the synchronized swimming competition after the death of her partner.
  • The Yahoo! Hub - The latest news, major headlines and daily recap of the day's big moments. The Hub will also include athlete profiles, from the biggest stars to the up-and-comers. Yahoo! will offer regularly updated photo galleries so that visitors can see all the action.
  • The London Minute - Daily webcast live from London. The videos will cover the opening and closing ceremonies, unusual cultural and tourist attractions in the host city and moments that illustrate the ambiance of the Summer Games.
  • London Pick 'Em -Yahoo! visitors around the world can vote and predict the medallists in various events. Quebecers will be competing with the world in supporting and voting for the province's athletes. The game will launch later in July.
  • Countdown to the Games - A countdown to the start of the Games - right down to the seconds!
  • Medal board - A board for following our athletes' standing.

Trends
In addition to the on-site reporting, throughout the Games, Yahoo! Québec will track the search trends from London, highlighting what users are most interested in. For example, the most popular athlete, the most watched sport, the most searched for moment and the most popular advertising campaign.

About the survey
The omnibus survey was conducted online in spring 2012 on the Yahoo! Québec website, among a sample of 257 Quebecers. The results were weighted to ensure the representativeness of points of view of Yahoo! Québec users.

About Yahoo! Canada
Yahoo! is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.net) or the company's blog, Yodel Anecdotal (yodel.yahoo.com).

Yahoo! Canada services Canadians in both English and in French through its sites, www.yahoo.ca and http://qc.yahoo.com/. In Canada, Yahoo! sites were visited by more than 14 million unique Canadians in April, 2012 (comScore Media Metrix). Yahoo! Canada is headquartered in Toronto, Ontario.

About Yahoo! Québec
Yahoo! Québec is part of the Yahoo! worldwide network. As such, Yahoo! Québec delivers complete, local media, business and communication services to thousands of francophones. Yahoo! Québec users can also access any Yahoo! service around the world. The head office for Yahoo! is in Sunnyvale, California. The company has teams in Montreal and Toronto. With more than 500 million Internet users every month, Yahoo! is one of the most visited destinations around the world. The international Yahoo! network has 20 local sites and is available in 18 languages. The Québec version is an integral part of Yahoo! Canada which experiences 14 million users per month in Canada. The site offers online products and services that meet the needs of Canadians, as well as a range of marketing tools and solutions to help businesses reach Internet users.

Disclaimer
Olympic, Olympiad, the Olympic rings, Faster Higher Stronger, Citius Altius Fortius and related marks are owned by the International Olympics Committee, the London Organizing Committee of the Olympic Games and Paralympic Games, or their related entities.  The Yahoo! site is neither endorsed by nor affiliated with any of these entities.

SOURCE YAHOO! QUEBEC

For further information:

or to arrange an interview with Michel Fradette, please contact:
Anaïs Bastien/Véronique Beauchamp
Capital-Image
514 739-1188, ext. 231 / 247
abastien@capital-image.com/vbeauchamp@capital-image.com

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