82 per cent of Quebecers will be glued to their computer screens during
the Games and Yahoo! Quebec will be there with the latest scores and
news from London
MONTREAL, July 18, 2012 /CNW Telbec/ - Yahoo! Québec today launched
coverage of the London Games with an impressive team of journalists and
experts who will deliver all the news and developments during the 16
days of competition. Bruny Surin, gold medal winner in the 4x100 relay
at the 1996 Atlanta Games, will be covering the diving, swimming and
gymnastics competitions as an analyst for Yahoo! Quebec Sports, as well
as the onsite action for daily video clips.
"I'm very pleased and proud to be part of the Yahoo! team and contribute
to Yahoo's coverage of this year's Summer Games in London," said Bruny
Surin a few days prior to his departure. "I am very much looking
forward to the games beginning and reliving those magic moments all
Quebecers Plan To Follow the Games Online
According to a recent omnibus survey commissioned by Yahoo! Canada,
three quarters of Québec respondents intend to follow the Games this
summer. The survey reveals that TV (89%) and Internet (82%) will be the
preferred media for Quebecers to stay informed during the competition.
"We are pleased to provide our Quebec users with a completely
interactive digital experience during the London Games, said Michel
Fradette of Yahoo! Québec. Site visitors will be able to react to and
discuss the Games in real time with other users and even predict the
winners with Yahoo!'s London Pick 'Em fantasy game."
In addition to its own editorial team, Yahoo! Québec will draw on
Yahoo!'s global team, which includes over 17 journalists and many
special contributors, analysts, experts and producers.
Coverage of the London Games on Yahoo! Québec
Coverage will also include a range of multi-platform content and
Memorable Moments - Via video, we will celebrate the most riveting moments in Summer Games
history through the eyes of those who were there, including moments
like Nadia Comaneci's string of perfect 10s in Montreal and Sylvie
Fréchette's incredible performance in the synchronized swimming
competition after the death of her partner.
The Yahoo! Hub - The latest news, major headlines and daily recap of the day's big
moments. The Hub will also include athlete profiles, from the biggest
stars to the up-and-comers. Yahoo! will offer regularly updated photo
galleries so that visitors can see all the action.
The London Minute - Daily webcast live from London. The videos will cover the opening and
closing ceremonies, unusual cultural and tourist attractions in the
host city and moments that illustrate the ambiance of the Summer Games.
London Pick 'Em -Yahoo! visitors around the world can vote and predict the medallists
in various events. Quebecers will be competing with the world in
supporting and voting for the province's athletes. The game will launch
later in July.
Countdown to the Games - A countdown to the start of the Games - right down to the seconds!
Medal board - A board for following our athletes' standing.
In addition to the on-site reporting, throughout the Games, Yahoo!
Québec will track the search trends from London, highlighting what
users are most interested in. For example, the most popular athlete,
the most watched sport, the most searched for moment and the most
popular advertising campaign.
About the survey
The omnibus survey was conducted online in spring 2012 on the Yahoo!
Québec website, among a sample of 257 Quebecers. The results were
weighted to ensure the representativeness of points of view of Yahoo!
About Yahoo! Canada
Yahoo! is the premier digital media company, creating deeply personal
digital experiences that keep more than half a billion people connected
to what matters most to them, across devices and around the globe. And
Yahoo!'s unique combination of Science + Art + Scale connects
advertisers to the consumers who build their businesses. Yahoo! is
headquartered in Sunnyvale, California. For more information, visit the
pressroom (pressroom.yahoo.net) or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! Canada services Canadians in both English and in French through
its sites, www.yahoo.ca and http://qc.yahoo.com/. In Canada, Yahoo! sites were visited by more than 14 million unique
Canadians in April, 2012 (comScore Media Metrix). Yahoo! Canada is
headquartered in Toronto, Ontario.
About Yahoo! Québec
Yahoo! Québec is part of the Yahoo! worldwide network. As such, Yahoo!
Québec delivers complete, local media, business and communication
services to thousands of francophones. Yahoo! Québec users can also
access any Yahoo! service around the world. The head office for Yahoo!
is in Sunnyvale, California. The company has teams in Montreal and
Toronto. With more than 500 million Internet users every month, Yahoo!
is one of the most visited destinations around the world. The
international Yahoo! network has 20 local sites and is available in
18 languages. The Québec version is an integral part of Yahoo! Canada
which experiences 14 million users per month in Canada. The site offers
online products and services that meet the needs of Canadians, as well
as a range of marketing tools and solutions to help businesses reach
Olympic, Olympiad, the Olympic rings, Faster Higher Stronger, Citius
Altius Fortius and related marks are owned by the International
Olympics Committee, the London Organizing Committee of the Olympic
Games and Paralympic Games, or their related entities. The Yahoo! site
is neither endorsed by nor affiliated with any of these entities.
SOURCE YAHOO! QUEBEC
For further information:
or to arrange an interview with Michel Fradette, please contact:
Anaïs Bastien/Véronique Beauchamp
514 739-1188, ext. 231 / 247