Two emerge victorious out of hundreds of young Canadians who competed to
bring their ambitious projects to life
KIRKLAND, QC, March 19, 2013 /CNW/ - A dream to ease the suffering of
patients in long-term care by making them feel beautiful again; a
vision to support active living during the anxiety-provoking transition
to retirement; these are the ambitious goals that drove this year's
winners of the Start Something with Alesse contest, Leigh Boyle and Audrey-Ann Frenette. They will each receive a
$5,000 grant in financial support and will be paired with a mentor for
guidance, to give their projects wings and help get them off the
The entrepreneurial determination of young Canadians is unwavering, and
the two winners from this year's Start Something with Alesse contest are no exception. Boyle and Frenette each had a vision to
improve the health and well-being of their communities, and created
plans of action to make it happen. They rallied their community behind
them to vote for their projects, and Canada answered with overwhelming
Now in its third year, Start Something with Alesse had hundreds of entrants from all over the country submit their ideas to
"start something." Six finalists were selected, and tens of thousands
of Canadians voted for their favourite idea. After an exciting race,
Boyle and Frenette finished in the top spots. The four runners-up will
each receive an iPad.*
Meet the Winners:
Leigh Boyle, Vancouver
The Lipstick Project
A pre-med student in Vancouver, British Columbia, Leigh first got
involved with providing aesthetic services to patients when she was
working with an NGO in Ethiopia. She saw that caring for these women in
a way the hospital could not lifted their spirits and made them more
When she returned to Vancouver, Leigh witnessed as a friend's mother
suffered the same fate; she had been admitted to hospice care, and
Leigh realized that the simple act of helping her to feel beautiful
made her feel more like herself. So she set to work coordinating a team
of volunteer aestheticians to provide manicures, pedicures and other
aesthetic and massage therapy to patients in hospice and long-term care
- and The Lipstick Project was born.
"Winning the Start Something with Alesse contest is going to elevate The Lipstick Project in a number of ways,"
said Leigh. "We already have a dedicated team of on-site volunteers as
well as operational volunteers and advisors. We are looking forward to
having another expert contribute to The Lipstick Project as a mentor to
help us grow the organization and make it a success!"
Audrey-Ann Frenette, Repentigny
Growing up in a small town in Quebec just outside of Montreal,
Audrey-Ann was part of a close knit community - and was never at a loss
for fun things to do with her friends. But when her father retired, she
noticed that it wasn't as easy for him; he didn't know where to find
activities to keep himself busy now that he had all this free time.
Audrey-Ann wanted to address this need, by creating a guide to local
activities for people at a critical stage of life transition:
retirement. The guide will help people choose activities best suited to
their needs, physical abilities and financial means. She will also
organize presentations on the transition to retirement, to provide
support and answering the tough questions, including those around
"My father would do anything for me; I am so happy I can do something
for him, and others like him who are facing this critical life
transition," says Audrey-Ann. "Winning this contest will allow me to
bring this program to life and truly support my community in a
About Start Something with Alesse
Start Something with Alesse is a one-of-a-kind initiative empowering young Canadians to articulate
their personal goals and receive mentoring and financial support to
"start something" unique.
Entries were accepted from August 27, 2012 until October 31, 2012 at
11:59:59 PM (EST). They were judged based on the criteria listed in the
official Rules and Regulations and six finalists were selected by Start Something with Alesse 2011/2012 winners Jesse and Alyssa.
The voting period began on January 7, 2013 and ran until February 17,
2013. The two contest winners were determined based on the number of
The official contest rules and regulations along with an overview of the
voting process can be found at www.startsomethingwithalesse.ca.
About Pfizer in Canada
Every day, Pfizer Canada Inc. employees work to advance wellness,
prevention, treatments and cures that challenge the most feared
diseases of our time. We apply science and our global resources to
improve the health and well-being of Canadians at every stage of life.
Our commitment is reflected in everything we do, from our disease
awareness initiatives to our community partnerships, to our belief that
it takes more than medication to be truly healthy. To learn more about
Pfizer's More Than Medication initiative, visit morethanmedication.ca. To learn more about Pfizer Canada Inc., visit pfizer.ca.
* iPad is a trademark of Apple Inc. Apple Inc. in no way endorses or
sponsors the Start Something with Alesse contest.
SOURCE: Pfizer Canada Inc.
For further information:
For more information or for contest entry details, please contact:
Pfizer Canada Inc.
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