MONTREAL, May 29, 2013 /CNW Telbec/ - In 1713, a group of displaced
French colonists landed on the shores of Île Royale (Cape Breton) with
the goal of building a better life. The community they successfully
established was Louisbourg, a thriving fortress town that became a
new-world hot spot for commerce and culture. "Louisbourg was a vibrant
place, buzzing with energy as cultures from all over the world
converged," said Lester Marchand, manager of Visitor Experience for
Parks Canada's Fortress of Louisbourg National Historic Site. "Three
hundred years later you can experience that same energy at the Fortress
of Louisbourg this summer" (open daily as of June 15). A celebration centuries in the making, this is the summer to visit the largest historical reconstruction in North America
for the incredible entertainment, festivals and fairs of Louisbourg300.
To bring the excitement of the Louisbourg to Montreal, the Nova Scotia
Tourism Agency staged a Gateway to Louisbourg at Complexe Desjardins today to share the sights, tastes and sounds of
the original new-world French settlement. The Gateway event featured Parks Canada animators from the Fortress of Louisbourg
and visuals of the site's distinct architecture as an unmistakable
reminder for people to visit the popular vacation destination this
"Today we invited Montrealers to taste our incredible seafood, hear the
historic and animated music of the founding community of Louisbourg,
and, most of all, enjoy the legendary, down-home hospitality of Île
Royale, known today as Cape Breton, Nova Scotia," said Patrick
Sullivan, CEO of the Nova Scotia Tourism Agency. "Montreal is the
largest French speaking city in North America. It represents an
important tie to our past and a key market for Nova Scotia's tourism
industry. It is only appropriate to extend a formal invitation to
visit us this summer."
Adding to the Nova Scotia flavour of the Gateway to Louisbourg event was the culinary flare of "The Kilted Chef", Alain Bossé, Nova
Scotia's Culinary Ambassador. He demonstrated his Lobster 101 tutorial
for those in attendance and treated the crowd to a sample of his
special Nova Scotia lobster rolls.
The Kilted Chef offered his top five reasons for enjoying Nova Scotia
The WOW factor - Lobster is always the star of any menu.
Versatile - It's at home on the beach or in a five star restaurant.
Lobster can be boiled, broiled, steamed, grilled or baked. Let your
imagination go wild!
Good for you - A high source of Omega 3 fatty acids; it will do your
The Experience - Eating lobster brings people together. It's an
experience, not just a meal.
Always available - Canada's lobster harvesting season spans all 12
months so it's always available and always fresh!
"While lobster rolls took centre stage today, wild blueberry lemonade
and Mrs. MacGregor's famous shortbread played crucial supporting
roles," said Chef Bossé. "Nova Scotia is quickly becoming a recognized
culinary destination. We're thrilled to bring a taste of Nova Scotia to
our friends in Montreal."
Win a Trip to the Nova Scotia Seacoast
The Gateway event also offered an opportunity to win an all expense paid
trip to Nova Scotia. Through the Facebook contest, Hit the Road with Me, visitors can enter daily for a chance to win a trip for four valued at
$10,000. Simply "like" Nova Scotia on Facebook, enter the contest, and
you could qualify for four return flights, accommodations, a car rental
and spending money. Hit the Road with Me is open until June 25th. Remember, you can enter daily to increase your chances of winning.
All of the Flavours of Nova Scotia on Wheels
The Nova Scotia Eatery tour is a 24 foot mobile kitchen that will serve Nova Scotia product
and traditional fare throughout Ontario and Quebec from the end of May
to late July. The Eatery is a partnership between Taste of Nova Scotia
and the Nova Scotia Tourism Agency, aimed at profiling Nova Scotia
product and promoting the province as a culinary destination. Tour
highlights and feature menu items for the Nova Scotia Eatery can be found at www.TasteofNovaScotia.com.
About Nova Scotia Tourism
Through the Nova Scotia Tourism Agency (NSTA), government and industry
are working in collaboration to develop a more innovative and globally
competitive approach to tourism to increase revenue and industry
profitability for the benefit of all Nova Scotians. Nova Scotia's
tourism industry generates $2 billion a year in annual revenue and
supports more than 24,000 jobs for Nova Scotians in every region of the
province. For more information on how to plan your trip to Nova Scotia
About Taste of Nova Scotia
Taste of Nova Scotia is a unique, province-wide marketing program, whose
members are committed to offering the very best culinary experiences
and products that Nova Scotia has to offer. The Taste of Nova Scotia
membership base includes approximately 140 quality food producers and
processors, as well as a collection of the best restaurants in the
About Parks Canada
Parks Canada works to ensure Canada's historic and natural heritage is
protected and, through a network of 44 national parks, 167 national
historic sites, and four national marine conservation areas, invites
Canadians and people around the world to engage in personal moments of
inspiring discovery at our treasured natural and historic places.
SOURCE: Nova Scotia Tourism Agency
For further information:
For more information or to book an interview:
Victoria Pickering: 514-771-2837 firstname.lastname@example.org
Corinne Maclellan: 902-209-3234 email@example.com