OTTAWA, Sept. 18, 2012 /CNW/ - Jordan Banks, Managing Director of
Facebook® Canada was joined by the Honourable Leona Aglukkaq, Canada's
Minister of Health and Hélène Campbell, double-lung transplant
recipient to launch the availability of Facebook's organ donation tool
Millions of people around the globe are waiting for a heart, kidney,
liver or lung transplant that could potentially save their lives. Many
people waiting never receive a transplant, because there simply are not
enough organ donors to meet the need. Broader awareness about organ
donation could go a long way and could potentially save lives.
Facebook believes that by simply telling people that you're an organ
donor, the power of sharing and connection can play an important role
in raising awareness of organ donation and encouraging others to become
registered organ donors.
"I have come to see that through social media the generosity of the
human spirit shines through. 'Sharing Your Organ Donor Status' through
Facebook will grow awareness in Canada, giving hope to those waiting on
a life-saving transplant. Today, that light shines brighter," said
Hélène Campbell, double-lung transplant recipient.
Facebook first launched this tool in the US and UK in May, and have
since launched to 12 more countries. Since the feature's launch in May,
there have been more than 275,000 registrations in total.
"Today's launch will make it easier for Canadians to learn more and talk
about organ donation," said the Honourable Leona Aglukkaq, Canada's
Minister of Health. "Thanks to wonderful people like Hélène Campbell,
more Canadians are starting to realize the human face of organ
Starting today, people in Canada can state their intent to become an
organ donor on their Facebook timeline, and share their story about
when, where or why they decided to become a donor. If people are not
already registered with their provincial donor registry, they can find
a link to the official donor registry on their timeline as well.
"Facebook is about connecting and sharing. We believe that by simply
telling people that you're an organ donor, the power of sharing and
connection can play an important role in solving the organ crisis in
Canada," said Jordan Banks, Managing Director, Facebook Canada.
Facebook's mission is simple: to make the world more open and connected.
One individual can have an outsized impact on the challenges facing
another, and on the world.
To learn more about how the organ donation tool works, please take a
look at this video: https://www.facebook.com/help/?faq=338196302902319#How-do-I-share-that-I%E2%80%99m-an-organ-donor-on-Facebook.
Founded in 2004, Facebook's mission is to make the world more open and
connected. People use Facebook to stay connected with friends and
family, to discover what's going on in the world, and to share and
express what matters to them.
SOURCE: Facebook® Canada
For further information:
High Road Communications (on behalf of Facebook)
(416) 368-8348 ext. 207