VALCOURT, QC, May 20, 2014 /CNW Telbec/ - BRP's Denys Lapointe, senior
vice-president, Design and Innovation, will be in Montréal to share his
vision of the creative process behind powersports vehicles with
hundreds of entrepreneurs, decision-makers and designers at C2MTL.
"Denys has the creative gene that defines BRP," said Chris Dawson,
vice-president and general manager, Global Sales and Consumer
Experience. "He contributed directly in numerous innovations during his
career, including the redesign of the Ski-Doo snowmobile in 2003 that
featured a more ergonomic riding position, the creation of a brand-new
on-road vehicle with the Can-Am Spyder in 2007, the introduction of the
Sea-Doo personal watercraft in 1988 and the rejuvenation of that
industry in 2013. Denys will try to stimulate creativity at C2MTL, like
he does every day in the BRP design studio."
"I agreed to speak at C2MTL so I could share my knowledge and my team's
know-how with other industry professionals. The event is an ideal
opportunity to showcase our industrial design to the world," said
BRP is launching a contest on Twitter today in connection with the
event. One of BRP's Twitter followers will win entry to the May 28
conference. To be eligible, just follow BRP on Twitter @BRPnews and ask Denys Lapointe a question about design, innovation or the
creative process at BRP. The winner* will be announced on May 26 and
will receive a pair of tickets to this very special meeting with an
undisputed leader in Quebec design.
BRP's involvement in C2MTL highlights the company's international status
and its reputation for creativity and innovation. Over the years, BRP's
design group has garnered numerous international design awards,
including the German Red Dot Design Award, the US Good Design Award and
the Australian International Design Award (AIDA). In fact, BRP has been
designing the Formula 1 Grand Prix du Canada trophies since 2011.
* The winner will be selected by random draw and must be 18 or older.
BRP (TSX: DOO) is a global leader in the design, development,
manufacturing, distribution and marketing of powersports vehicles and
propulsion systems. Its portfolio includes Ski-Doo and Lynx
snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side
vehicles, Can-Am Spyder roadsters, Evinrude and Rotax marine propulsion
systems as well as Rotax engines for karts, motorcycles and
recreational aircraft. BRP supports its line of products with a
dedicated parts, accessories and clothing business. With annual sales
of over CA$3 billion from 105 countries, the Company employs
approximately 7,100 people worldwide.
Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am and the BRP logo are
trademarks of Bombardier Recreational Products Inc. or its affiliates.
For further information:
Manager, Corporate Communications