Iconic supporter of major sporting events to quench thirst of athletes,
spectators at "People's Games"
TORONTO, Dec. 6, 2013 /CNW/ - Coca-Cola is adding flavour to the TORONTO
2015 Pan Am/Parapan Am Games as the Official Supplier of Non-Alcoholic
The company, a proud sponsor of the Olympic Games since 1928, will
refresh athletes, officials and spectators with its broad assortment of
products, including: sparkling soft drinks, still waters, juices and
fruit beverages, sports drinks and ready-to-drink teas at venues
throughout the Games footprint, including the CIBC Pan Am/Parapan Am
Coca-Cola has played a pivotal role in Canada at each of the past
Olympic Games in Montreal, Calgary and Vancouver, as well as at the
Winnipeg 1999 Pan Am Games.
The company is also a supporter of all 204 National Olympic Committees
and their teams, including those from the Americas and Caribbean coming
to Toronto in 2015, and a longstanding sponsor of premier sporting
events and organizations, including the FIFA World Cup, the PGA Tour,
Formula One, National Basketball Association (NBA) and the National
Association for Stock Car Auto Racing (NASCAR), and national literary,
music and cultural festivals in countries around the world.
"For decades, Coca-Cola has helped support some of the world's most
memorable sporting events. Our commitment to sport stems from our goal
to educate, innovate and help people lead active, healthy lives. Our
partnership with the TORONTO 2015 Pan Am/Parapan Am Games will support
over 7,500 athletes and will help inspire spectators, committed
volunteers and sports fans to get active," said Nicola Kettlitz,
President, Coca-Cola Ltd.
Ian Troop, chief executive officer of the TORONTO 2015 Pan Am/Parapan Am
Games Organizing Committee (TO2015), stated: "Coca-Cola has deep roots
in Toronto — this is where the company started in Canada a century ago
— so it's especially fitting that they're coming on board to support
the TORONTO 2015 Games.
"They're also a major international supporter of sport, a leader in
environmental sustainability and a leader in encouraging young people
to lead healthy, active lives," he continued. "Having Coca-Cola join
our sponsorship family is a testament to the value of these Games and
their ability to transform our communities."
Coca-Cola joins previously announced members of the TORONTO 2015 sponsor
family, including: Lead Partner CIBC, Premier Partners Chevrolet
Canada, CISCO and Loblaw Companies Limited, Opening Ceremony Creative
Partner Cirque du Soleil, as well as Official Suppliers Beanfield
Metroconnect, Pattison Outdoor Advertising, FUSE Marketing Group,
McKesson Canada, Royal Canadian Mint, Toronto Pearson International
Airport, the Toronto Star, and Official Broadcaster CBC/Radio-Canada.
About Coca-Cola Canada
Coca-Cola in Canada operates in all 10 provinces, employs 6,300 people
in more than 50 facilities, including seven production facilities
across Canada. We offer a wide variety of beverage brands, many of
which come in no-calorie and low-calorie options. These beverages
include sparkling soft drinks, still waters, juices and fruit
beverages, sports drinks, energy drinks and ready-to-drink teas. We're
proud to offer some of the most popular brands in Canada including
Coca-Cola®, Diet Coke®, Coca-Cola Zero®, Sprite®, Fanta®, Nestea®,
PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada
is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd. For
more information about our Company, please visit www.coca-cola.ca or www.thecoca-colacompany.com and follow us on Twitter at @cocacolaco_ca.
The TORONTO 2015 Pan Am/Parapan Am Games Organizing Committee (TO2015)
is tasked with the responsibility of planning, managing and delivering
the Games. Its mission is to ignite the spirit through a celebration of
sport and culture. The TORONTO 2015 Pan American Games will take place
July 10-26 and the Parapan American Games August 7-14.
The 2015 Games are funded by the Government of Canada, the Province of
Ontario, as well as other partners and sponsors. CIBC is the Lead
Partner of the Games.
For more information about the Games, please visit toronto2015.org.
SOURCE: Toronto 2015 Pan/Parapan American Games
For further information:
Director, media relations and chief spokesperson
Director, Public Affairs and Communications, Coca-Cola Canada