Latest Research finds nearly Two Thirds are Content with their Jobs and
approximately One Quarter Love them so much they would Work for Free
TORONTO, Nov. 18, 2013 /CNW/ - Monster.ca, the leader in successfully
connecting people to job opportunities, and GfK, an independent global
market research company, today released new survey data looking at
levels of job satisfaction amongst Canadian workers. The survey found
that nearly two thirds (64%) love or like their job a lot and only 7%
don't like their current role. Compared to international results, the
research revealed that Canadian workers are the most satisfied labour force.
The international survey which polled more than 8,000 workers, received
the following responses from Canadian workers to the question "Which of
the following best describes how much you love your current job?":
Love it - would do it for free
Like it a lot - I enjoy what I do, but I could like it more
Like it - I like it well enough for now
Don't like it - I think I could do better
Hate it - but it is a necessary evil
Younger workers - Most Dissatisfied, Hoping to Find Better
The research revealed that Canada's younger workers are most likely to
be unhappy at work, with 13% of workers under the age of 25 confessing
that they dislike their jobs and think they could do better.
"Young Canadians are ambitious and eager-to-succeed, so it's not
surprising that a significant proportion of them are feeling frustrated
in their current jobs and think they can do better," said Sheryl
Boswell, Director, Marketing, Monster.ca. "Smart employers mentor their
younger workers, ensuring clear career growth paths, and they know how
their performance will be measured and rewarded - this will help these
younger workers stay engaged and improve retention."
However, while some of those who have entered the world of work in the
last few years may be unhappy, it seems the further the Canadians
progress in their careers the more likely they are to align themselves
with their career passions. The research revealed that the percentage
of workers that said they liked their job a lot increased steadily with
each age group questioned. Under a quarter (23%) of 18 - 24 year olds
revealed that they enjoyed what they did for a living, but this figure
rose to 45% in 50 - 64 year olds.
Money does buy happiness
The survey also looked at how income affects job satisfaction, and
revealed that the highest paid Canadian workers are the most content
with their employment.
70% of those in the higher income bracket said they love or like their
jobs a lot. The number of medium earners was significantly less with
55% feeling content at work, while low earners were the least happy
with 44% saying they love or like their jobs a lot.
"It's natural that for many of us, getting a healthy pay cheque is a
primary motivation for work, and being well-compensated lends itself to
contentment," commented Ms. Boswell. "But regardless of a worker's
priorities - whether it's feeling valued, helping others or making more
money - nobody should just stay in a job they really don't like because
there are new, better opportunities arising every day."
An international view of happiness at work
The worldwide study results show that Canadians are the most likely
nation to say they either love their jobs or like them a lot. According
to the survey the Netherlands were the next happiest nation at work
with 57% saying they either love or like their employment, followed by
India (55%), US (53%), UK (46%), France (43%) and Germany (34%).
US respondents were the most likely to say they dislike their jobs, with
15% saying they didn't like, or hated their current role. This was
followed by UK (12%), Germany (10%), France (9%), Canada and the
Netherlands (both at 7%) and India (5%).
About the Survey
Surveying over 8,000 people in Canada, France, Germany, India,
Netherlands, UK and US, this survey was conducted using GfK's GLOBOBUS,
a monthly global omnibus study. In Germany, the data was collected using multiple modes, including
telephone and online methods to maximize participation and
representativeness of respondents, including younger and older adults
as well as landline and cell phones. The total sample size for this
study is 1,008. For questions only asked of working Germans, the
weighted sample size is 549.
GfK is one of the world's largest research companies, with more than
13,000 experts working to discover new insights into the way people
live, think and shop, in over 100 markets, every day. GfK is constantly
innovating and using the latest technologies and the smartest
methodologies to give its clients the clearest understanding of the
most important people in the world: their customers. In 2012, GfK's
sales amounted to €1.51 billion. To find out more, visit www.gfk.com
GfK Public Affairs & Corporate Communications is a division of GfK. The group specializes in customized public affairs and public opinion
polling, media and corporate communications research, and corporate
reputation measurement in the US and globally, in addition to
delivering a broad range of customized research studies.
About Monster Worldwide
Monster Worldwide, Inc. (NYSE: MWW), is the global leader in successfully
connecting job opportunities and people. Monster uses the world's most
advanced technology to help people Find Better, matching job seekers to
opportunities via digital, social and mobile solutions including monster.ca®, and employers to the best talent using a vast array of products and
services. As an Internet pioneer, more than 200 million people have
registered on the Monster Worldwide network. Today, with operations in
more than 40 countries, Monster provides the broadest, most
sophisticated job seeking, career management, recruitment and talent
management capabilities globally. For more information, visit monster.ca.
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