Video: Canadian Tire partnered with leading rubber R&D organization, ARTIS, to develop a temperature-sensitive, colour-change all-season concept tire. The thermochromic concept tire changes colour from white to ...
Taking the lead in envisioning a future of safer winter driving
TORONTO, Nov. 7, 2013 /CNW/ - What if you could see cold before you stepped outside and felt it? Canadian Tire is
partnering with leading rubber Research & Development organization,
ARTIS, to develop a temperature-sensitive, colour-change all-season
concept tire. The concept tire is designed with a white rubber sidewall
strip that, using a thermochromic formulation, changes colour from
white to a vivid blue at 7°C; the point at which you should consider
changing to winter tires.
Many Canadian drivers believe their cars don't need to be winter-ready
until the first snowfall. It is a widely accepted practice that the
best time to switch to winter tires is when temperatures drop to below
7°C - which may be well before the first snowfall - but, according to a
2013 in-house study commissioned by Canadian Tire, 80% of Canadians
were surprised to learn of this phenomenon as an indicator for change.
Creating a visual to help promote safe driving in winter, which isn't
just about snow, was the push behind the creation of the concept tire.
It comes down to the science behind tires - since rubber is sensitive to
temperature each tire is designed to be season-specific. At a certain
point, rubber becomes hard, and for all-season tires, this happens at a
much warmer temperature than their winter counterparts. This can cause
all-season tires to lose elasticity and provide less traction even on
wet roads, whereas winter tires remain flexible to grip all road
"With over 90 years of experience in Canadian winters, we understand the
unique challenges that drivers face on winter roads across the
country," said Melissa Arbour, Senior Category Business Manager, Tires,
Wheels and Accessories, Canadian Tire Corporation, Limited. "As with
innovations like this concept tire, we continually search for the most
advanced winter driving products to provide Canadian drivers with peace
of mind and help to make sure families reach their destinations
The concept tire was developed through the creation of a colour-changing
rubber inspired by the cold-activated colour-change products available
on the market. The tire uses a similar thermochromic technology in
order to change colours and become a visual indicator that the
temperature has changed to 7°C - the point where drivers should
consider switching to winter tires.
Commissioned by Canadian Tire, development of the concept tire was led
by Dr. Joe Hallett of ARTIS, an independent organization based in the
UK that specializes in the testing, analysis, development and recycling
of rubber materials. With extensive experience in formulating
innovative rubber solutions, including those for tires, the partnership
was a perfect match.
"Our team at ARTIS took a particular interest in this project as it
presented an idea we believe no one had considered before Canadian
Tire," stated Dr. Joe Hallett, Commercial Manager, ARTIS. "Canadian
Tire is one of few leaders in delivering the message of winter driving
safety. As a father of young children, I share their desire to
communicate how important it is to use winter tires. Through an
extensive Research & Development process, we have created a concept
that could help to change our thinking."
Until concept becomes reality, there are several steps Canadians can
take to help ensure their safety on winter roads:
Install a set of four winter tires. In addition to their rubber, winter
tires have a specially designed tread to improve braking and handling,
providing up to 50 per cent more traction than all-season tires.
Keep your vision clear. Once it's cold, replace damaged wiper blades
with winter wiper blades designed to handle cold and icy conditions.
Replace dull headlights, and switch to a washer fluid with de-icer to
help withstand freezing temperatures up to -49 degrees Celsius. Keep a
quality snowbrush in your vehicle.
Checking your battery health before winter arrives. Cold temperatures
affect the chemical process inside the battery that produces and stores
electricity, effectively slowing it down and reducing the battery's
ability to hold the charge. The average life of a battery is five
years; batteries more than three years old should get tested annually.
A battery test at your local Canadian Tire service centre helps to
prevents drivers from becoming stranded.
Stock vehicles with an automotive safety kit for additional assurance in
case of an emergency.
To view a video on the development of the Canadian Tire
temperature-sensitive concept tire, please visit: http://www.youtube.com/watch?v=g3xqU8OWaDQ
ABOUT CANADIAN TIRE
Canadian Tire Corporation, Limited (TSX:CTC.A) (TSX:CTC) is a Family of
Companies that includes Canadian Tire Retail, PartSource, Gas+, FGL
Sports (Sport Chek, Hockey Experts, Sports Experts, National Sports,
Intersport, Pro Hockey Life and Atmosphere), Mark's and Canadian Tire
Financial Services. With nearly 1,700 retail and gasoline outlets from
coast-to-coast, our primary retail business categories - Automotive,
Living, Fixing, Playing and Apparel - are supported and strengthened by
our Financial Services division and CT REIT. Over 85,000 people are
employed across the Canadian Tire enterprise, which was founded in 1922
and remains one of Canada's most recognized and trusted brands. For
more information, visit Corp.CanadianTire.ca.
ARTIS is an independent material consultancy specializing in the
testing, analysis, development and recycling of rubber materials. With
considerable experience in the rubber industry, having formed from the
Research and Development department of Avon Rubber Plc., they also have
the ability to test and develop a range of other materials. Launched as
an independent testing laboratory in 2007, ARTIS has a wide selection
of equipment to enable an extensive range of rubber testing and
analysis to be carried out. A comprehensive knowledge of a range of
rubber materials also enables the development of compounds for specific
applications. ARTIS also has a long history and extensive library of
automotive formulations developed to meet evolving industrial
specifications, with extensive experience in formulating innovative
rubber solutions, including those for tires, coolant hoses and more.
Download B-Roll related to this story: http://cnw.pathfireondemand.com/viewpackage.action?packageid=743
Video with caption: "Video: Canadian Tire partnered with leading rubber R&D organization, ARTIS, to develop a temperature-sensitive, colour-change all-season concept tire. The thermochromic concept tire changes colour from white to vivid blue at 7°C, the point when you should consider changing to winter tires.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20131107_C5423_VIDEO_EN_33137.mp4&posterurl=http://photos.newswire.ca/images/20131107_C5423_PHOTO_EN_33137.jpg&clientName=CANADIAN%20TIRE%20CORPORATION%2C%20LIMITED&caption=Video%3A%20Canadian%20Tire%20partnered%20with%20leading%20rubber%20R%26D%20organization%2C%20ARTIS%2C%20to%20develop%20a%20temperature%2Dsensitive%2C%20colour%2Dchange%20all%2Dseason%20concept%20tire%2E%20The%20thermochromic%20concept%20tire%20changes%20colour%20from%20white%20to%20vivid%20blue%20at%207%26%23176%3BC%2C%20the%20point%20when%20you%20should%20consider%20changing%20to%20winter%20tires%2E&title=CANADIAN%20TIRE%20CORPORATION%2C%20LIMITED%20%2D%20Canadian%20Tire%20Introduces%20Temperature%2DSensitive%20Concept%20Tire%20Designed%20to%20Change%20Colour%20at%207%26%23176%3BC&headline=Canadian%20Tire%20Introduces%20Temperature%2DSensitive%20Concept%20Tire%20Designed%20to%20Change%20Colour%20at%207%26%23176%3BC
Image with caption: "Envisioning a future of safer winter driving, Canadian Tire partnered with leading rubber R&D organization, ARTIS, to develop a temperature-sensitive, colour-change all-season concept tire. Using a thermochromic formulation, the concept tire changes colour from white to a vivid blue at 7°C - the point at which you should consider changing to winter tires. (CNW Group/CANADIAN TIRE CORPORATION, LIMITED)". Image available at: http://photos.newswire.ca/images/download/20131107_C5423_PHOTO_EN_33125.jpg
SOURCE: CANADIAN TIRE CORPORATION, LIMITED
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