Canadian Students Recognized for Environmental Leadership

Recycle My Cell Student Challenge Winners Announced

OTTAWA, Feb. 15, 2012 /CNW/ - Recycle My Cell, Canada's national recycling program for mobile phones and accessories, today announced the winners of the 2011 Recycle My Cell Student Challenge. Held in partnership with Waste Reduction Week in Canada, the Challenge saw Canadian students from kindergarten to post-secondary collecting as many old wireless devices as possible, including cell phones, smartphones, wireless PDAs, pagers, accessories and cell phone batteries.

From October 17 to November 17, 2011, students from 134 schools across Canada participated in the second annual Challenge and collected more than 6,000 wireless devices and close to 600 kilograms of wireless accessories and batteries. Almost twice as many schools stepped up to the Challenge in 2011, bringing in more than 2,000 more devices than were recovered during the first Challenge in 2010.

"The level of enthusiasm and participation by students in the 2011 Challenge was truly amazing," said Bernard Lord, President & CEO of the Canadian Wireless Telecommunications Association (CWTA). "These young Canadians have a great understanding of how important programs like Recycle My Cell are to our environment. On behalf of the wireless industry, I want to thank each and every one of them for their leadership."

The school in each participating province or territory that collected the most cell phones, based on student population, will receive a $500 donation to support the school's green initiatives, as well as a new smartphone that the Principal will award to a student who has shown outstanding leadership in environmental protection.

The winning schools are:

McKenzie Lake School, Calgary, Alberta
Bench Elementary School, Cowichan Bay, British Columbia
École Lagimodière, Lorette, Manitoba
Saint Mary's Academy, Edmundston, New Brunswick
Immaculate Heart of Mary School, Corner Brook, Newfoundland and Labrador
Whitney Pier Memorial Junior High School, Sydney, Nova Scotia
Inuksuk High School, Iqaluit, Nunavut
Dante Alighieri Academy (Beatrice Campus), Toronto, Ontario
Colonel Gray Senior High School, Charlottetown, Prince Edward Island
CPE Le Jardin des Rêves, Saint-Laurent, Québec
Pangman School, Pangman, Saskatchewan

The Recycle My Cell Student Challenge was made possible by the generous support of the Recycle My Cell Partners: Bell, Dell Canada Inc., GEEP Inc., GREENTEC, LG, Lynx Mobility, Mobilicity, Motorola Mobility, MTS, Nokia, Research In Motion, Rogers Communications, Samsung, SaskTel, Sims Recycling Solutions, Sony Ericsson, TBayTel, TELUS, Videotron, Virgin Mobile Canada and WIND Mobile.

Recycle My Cell congratulates all participants in the 2011 Challenge for a job well done. If your school is interested in participating in the next Challenge, please contact info@recyclemycell.ca. If you would like to host a year-round Recycle My Cell collection site, please visit http://recyclemycell.ca/host_dropoff.php. There is no cost to participate, and you will be providing a valuable service to your community by ensuring that e-waste is recycled responsibly.

About Recycle My Cell
Recycle My Cell is Canada's national recycling program for mobile phones and accessories. The bilingual Web site - www.RecycleMyCell.ca and www.recyclemoncell.ca - allows consumers to simply enter their postal code to locate the 10 drop-off locations closest to them where their devices will be accepted, regardless of brand or condition. The free program is run by the Canadian Wireless Telecommunications Association (CWTA), in conjunction with cell phone carriers and handset manufacturers, who have come together to raise awareness about the importance of cell phone recycling.

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SOURCE CANADIAN WIRELESS TELECOMMUNICATIONS ASSOCIATION

For further information:

Media information and interview opportunities:
Marc Choma, CWTA
613-233-4888 ext. 207
mchoma@cwta.ca

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CANADIAN WIRELESS TELECOMMUNICATIONS ASSOCIATION

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