OTTAWA, Feb. 16, 2012 /CNW/ - The Royal Canadian Mint is pleased to take
Canadian pop art in an exciting direction with new versions of its
popular Gift Sets and Tooth Fairy Gift Card featuring special 25-cent
collector coins designed by contemporary artist Gary Taxali and
original packaging created by photographer Matt Barnes. Both of these
innovative artists have combined their unique talents to give the
Mint's Birthday, Wedding, Baby, O Canada Gift Sets and Tooth Fairy Gift Card a fresh and hip new look. These
original collector products have been available to collectors and
gift-givers since January 23, 2012.
"Through its great variety of original collector coins, the Royal
Canadian Mint is constantly telling the story of Canada, and showcasing
our vibrant contemporary art scene is a great way to celebrate our
culture," said Ian E. Bennett, President and CEO of the Royal Canadian
Mint. "The critically acclaimed work of Gary Taxali and Matt Barnes
speaks to the talent and imagination of Canada's artists and the Mint
is delighted to issue products which continue to celebrate Canadian art
in all its forms."
The following describes the products which have resulted from the Mint's
collaboration with Gary Taxali and Matt Barnes.
2012 GIFT SETS (BABY, O CANADA, WEDDING & BIRTHDAY)
Buyers of the Mint's 2012 gift sets can celebrate a new birth, their
love of Canada, the excitement of a wedding or wish a special someone
happy birthday in the distinctive styles of Toronto-based artists Gary
Taxali and Matt Barnes. Gary Taxali's trademark retro style, which
combines elements of pop and classical art, with 1930s-inspired
iconography, has designed the unique 25-cent coins which are the
centrepiece of each set. They appear through die-cuts in the cover of
each set folder conceived by commercial photographer Matt Barnes, whose
work is firmly rooted in pop culture.
These popular coin sets, which are perennial favourites among
gift-givers, are sure to be remembered for their exuberant celebration
of contemporary Canadian art. These gift sets contain Canada's
2012-dated circulating coins, with the 25-cent coin replaced by the
uniquely-themed creations of Gary Taxali. Each set retails for $19.95
CDN, while supplies last.
2012 25-CENT COIN GIFT CARD - TOOTH FAIRY
Matt Barnes and Gary Taxali are also the creative forces behind the
Mint's second edition of its hugely successful Tooth Fairy Gift Card.
Gary Taxali's whimsical interpretation of the Tooth Fairy is boldly
engraved on the reverse of a multi-ply plated steel 25-cent coin. This
coin is embedded on the cover of the card which contains another
photographic composition by Matt Barnes, the inside of which also
includes space to write a personal message. This artful memento is
available until quantities last for the retail price of $9.95 CDN.
These new Mint products are available directly from the Mint at
1-800-267-1871 in Canada, 1-800-268-6468 in the US, or on the Internet
at www.mint.ca. They are also available at the Royal Canadian Mint's boutiques in
Ottawa, Winnipeg and Vancouver, as well as through our global network
of dealers and distributors, including participating Canada Post
LAUNCH CELEBRATION AT THE AGO - AUGMENTED REALITY (AR) DEMO
The Royal Canadian Mint is looking forward to a demonstration of
Canada's first AR coin at a February 16 function it is hosting in
honour of Gary Taxali and Matt Barnes at the Art Gallery of Ontario.
AR experts Helen Papagiannis and interactive media company Daqri will
show how a smart phone can scan actual coins to reveal the story behind
their creation and information on artist Gary Taxali.
Taxali's art books, "I Love You, Ok!" and "Mono Taxali", as well as a
limited-edition print entitled "Coins" commemorating the 2012 Gift
Sets, will also be available for purchase. An image of the print can
be viewed at http://www.taxalionline.com/coins-limited-edition-print.html.
About Gary Taxali
Gary Taxali is an award-winning illustrator and fine artist - and one of
Canada's foremost contemporary artists. His portfolio includes work for
clients such as Sony, Warner Brothers, Converse, Nintendo, Time
magazine, Rolling Stone, GQ, Esquire, and The New York Times. Gary is
a member of the Stamp Advisory Committee to Canada Post. Well known to
Canadian media, Gary created the cover art and inside illustrations for
Aimee Mann's album @#%&*! Smilers to earn a 2009 Grammy Award Nomination for Best Art Package. He has
also written and illustrated his own children's book (This is Silly!) (published by Scholastic) and released two monographs this past year
entitled "I Love You, Ok?" (published by teNeues) and "Mono Taxali" (published by 27_9). He has exhibited in many galleries in North
America and Europe, including The Whitney Museum of American Art,
Antonio Colombo Gallery, Steve Lazarides' Gallery, and The Andy Warhol
Museum. His art slickly re-imagines 1930s pop art and iconography to
evoke a nostalgic feel with a modern sensibility. More information can
be found at www.garytaxali.com.
About Matt Barnes
British born, but Canadian-bred, Toronto-based photographer Matt Barnes
was delighted to collaborate on the packaging for a new series of coins
for the Royal Canadian Mint, as a means to honour his adopted country.
"I arrived in Canada when I was eleven," Matt recalled, "which
coincided with the 125th anniversary of Canada; the celebrations were
unlike anything I'd ever seen."
This kind of imagery remained fresh in Matt's mind, and sprang forth
with ease when a scenario involving a parade was decided upon for one
of the photographs. "Port Dover, a town not far from rural Normandale
where I lived, takes Canada Day very seriously. Indeed, they've had a
parade each year since 1867, a fact not far from my mind when I was
shooting for the Canadian Mint."
The shores of Lake Erie were but a stone's throw away from Matt's
childhood home, the land of which doubled as a successful campground
owned and operated by his parents. "My parents have since traded sands
of Lake Erie for those of the Annapolis Basin, but visits to Digby,
Nova Scotia are equally inspirational to me and my work."
An outsider has the ability to look at what we take for granted with
unique perspective. "I will always embrace my English heritage," Matt
affirms, "but Canada is my home...I'm Canadian!" For more, visit http://www.thatsthespot.com/canada.AVI.
About the Royal Canadian Mint
The Royal Canadian Mint is the Crown Corporation responsible for the
minting and distribution of Canada's circulation coins. An ISO
9001-2008 certified company, the Mint is recognized as one of the
largest and most versatile mints in the world, offering a wide range of
specialized, high quality coinage products and related services on an
international scale. For more information on the Mint, its products and
services, visit. www.mint.ca
Images and product details of the Mint's newest collection are available
by visiting ftp://communications:RCM2007@ftp.mint.ca.
SOURCE Royal Canadian Mint
For further information:
Telephone: (613) 993-9999