Survey reveals that one-stop-shopping saves 60 per cent more than
shopping at multiple stores
MISSISSAUGA, ON, July 30, 2012 /CNW/ - With back-to-school around the
corner, Walmart Canada conducts homework of its own, researching the
opinions of Canadian moms on the topic of back-to-school. Results of
the "Walmart Back-to-School Pulse Check" survey reveal that cost,
whether it big or small, continues to impact purchasing decisions among
"This year at Walmart we are offering our strongest ever value campaign
around the back-to- school period," said Lee Tappenden, chief
merchandising officer for Walmart Canada. "We will offer more than 100
back-to-school items for teachers and students for a dollar or less."
Almost three-quarters of respondents felt that back-to-school shopping
said low prices were the most important consideration when choosing
where to shop.
While 30% respondents will visit only one store, nearly 52% will make
multiple trips to multiple stores
When compared to single-trip shoppers, multiple-trip shoppers will spend
at least 40 per cent more per child.
Roughly one-third of respondents are planning to spend between $100 and
$199. The average spend for all respondents is $190per child.
Moms identified back-to-school clothes, shoes and stationery as their
children's three most important purchases for the new school year.
20 per cent of moms are spending their back-to-school budget on
Not Just for Kids
The survey found that 60 per cent of moms pick up a little treat for
themselves while shopping for their children before the school year
Feel Good Moms
According to the survey, moms aren't feeling back-to-school blues. More
than half of respondents claimed feeling calm, proud and excited when
it came to their back-to-school shopping experience.
Feelings of stress and nervousness were found in less than one quarter
Walmart Canada is committed to providing Canadians with a positive
one-stop shopping experience. Items on the retailer's one dollar or
less list will include everyday basic supplies such as pens, pencils,
crayons, pencil cases, lunch bags, gel pens and a broad assortment of
notebooks styled to fit any personality. Walmart will also offer a vast
assortment of quality and affordable fashion basics for children of all
ages. Walmart has got moms covered in almost every other area including
electronics and athletic gear, to name a few.
About Walmart Canada
Walmart Canada operates a growing chain of discount stores and
supercentres with more than 330 locations nationwide serving more than
one million customers each day. With nearly 90,000 associates, Walmart
Canada is one of Canada's largest employers and is recognized by
Waterstone Human Capital as having one of Canada's top 10 corporate
cultures. Walmart Canada is focused on helping Canadian families in
need. Since 1994, Walmart has donated and raised more than $160 million
to Canadian charities and not-for-profit organizations.
Additional company information can be found at www.walmartcanada.ca, http://www.facebook.com/walmartcanada and at www.twitter.com/@walmartcanada. Online merchandise sales are available at www.walmart.ca.
Image with caption: "Back-to-school pulse check (CNW Group/Walmart Canada)". Image available at: http://photos.newswire.ca/images/download/20120730_C3534_PHOTO_EN_16494.jpg
SOURCE: Walmart Canada
For further information:
Rosalyn Carneiro, manager, public relations