Opening of Market Will Support Entire Value Chain
CALGARY, Jan. 20, 2012 /CNW/ - "The entire beef and veal industry is
relieved and energized over the Canadian Government's recent
announcement confirming the re-opening of beef and veal trade with
South Korea," says Brad Wildeman, Chair of Canada Beef Inc. and a
feedlot operator from Lanigan, Saskatchewan.
"Unfortunately our industry has been absent from this valued market for
over eight years. But together with the Government, we remained
confident and resilient in our ability to trade once again with South
Korea. Today, we are optimistically awaiting a green light to begin
shipments - and we will be ready!"
On December 30th, the South Korean National Assembly passed import
health requirements to allow for the importation of Canadian beef and
veal from cattle under 30 months of age. As part of the country's
legislative process they then promulgated the import health
requirements, issued a list of approved beef establishments for export
and formally accepted the import health certificates. Today the
Canadian Government received notification that this process is
complete, and South Korea's borders are open to Canadian beef and veal.
The Canadian Government and industry have been actively seeking re-entry
into South Korea ever since the market was closed due to the discovery
of BSE in Canada in May, 2003. With this agreement, South Korea will be
one of the last significant markets to re-establish beef and veal trade
with Canada. Prior to BSE, South Korea was Canada's fourth largest
export market at approximately 17,300 tonnes worth $60 million.
"With re-entry, we believe the Canadian industry is positioned to
benefit from exports of 6,500 tonnes worth about $30 million by 2015,
with potential to grow to 14,000 tonnes worth $65 million by
2020. While these are relatively modest figures compared to Canadian
beef and veal trade with some other countries, it does provide
additional sales opportunities for our high quality beef and veal and
helps diversify our export customer base," says Wildeman.
As part of its commitment to growing market opportunities for Canadian
beef and veal producers, Canada Beef Inc. has kept a presence in the
South Korean market in order to maintain and nourish relationships with
key industry partners and supporters of the Canadian beef and veal
"Because we have maintained our marketing expertise in South Korea over
these absent years, we are well positioned to implement our re-entry
and growth strategy. This allows us to quickly take advantage when the
border is officially open for trade," says Canada Beef Inc. President
"Canadian beef and veal is well known internationally for its high
quality and safety and we look forward to meeting the South Korean
customers' demand for premium quality Canadian grain-fed beef and
veal. We equally call on our Canadian packing industry to ensure this
demand is met with ample supply in order to maintain our commitment to
the South Korean market," stated Meijer.
Canada Beef Inc. is the cattle producer-funded and run organization
responsible for domestic and international beef and veal market
development. It has offices in Canada, Mexico, Japan, Hong Kong, China,
Taiwan and South Korea.
SOURCE Canada Beef Inc.
For further information:
Canada Beef Inc.
Canada Beef Inc.
VP, Corporate Affairs and Operations
Canada Beef Inc.